London 24 May, 2004: Cheapflights Ltd., the leading independent network of travel websites, (;; and, has created the role of Site Director and Architect. Alan Arnfeld has been appointed to the new position effective immediately. He will be in charge of the user experience and ensure that the network’s usability and navigation continue to be best of breed. Alan will also be responsible for the look and feel of Cheapflights network of websites.

Prior to his Cheapflights’ appointment, Alan was a design manager at the Yahoo! European Headquarters in London. Alan has been working in the field of User Experience for over 12 years across a wide range of industries and has also held positions responsible for this in a range of organisations including SEMA Group Plc, Xansa, Thames Water, QinetiQ and as a freelance consultant.

Alan is a Chartered Psychologist of the British Psychological Society, a Registered Ergonomist of The Ergonomist Society, UK and a member of the Usability Professionals Association. He also holds an MSc in Information Systems (with distinction) from the University of Portsmouth as well as a BSc(2:1) in Applied Psychology and Sociology from the University of Surrey. Alan has published widely in the field and is currently a reviewer for publications listed on a site organised by the prestigious US Association for Computing Machinery.

David Soskin, CEO of Cheapflights Ltd. Commented:
“Cheapflights’s traffic has continued to grow at 50% a year. This is in large measure due to our network’s content, ease of navigability and the fact that we pride ourselves on keeping our sites at the highest possible level of quality. Our growth now means that the role of Site Director and Architect is vital to our ongoing quest to supply the best experience and environment for both our advertising partners and our increasing number of viewers.”

Cheapflights - CEO David Soskin - Tel: +44 (0) 207 313 7633
Mantra PR - John Barrington-Carver - Tel: +44 (0) 207 907 7800
- Ryszard Bublik

Cheapflights ( pioneered Internet travel in the UK in 1996. The Cheapflights’ network does not sell flights or holidays, but provides an online guide to the best travel deals from across the travel industry. Cheapflights’ log files of traffic data in January 2004 showed that the Cheapflights network of sites received nearly 2 million unique users. The company conservatively forecasts that use of the site by consumers will lead to travel product sales of over £500 million by the more than 700 travel industry advertisers on the network. These advertising partners range from large companies like British Airways, Travelocity and Thomson to specialist operators like Barwell Travel and Serenity Holidays.
The Cheapflights’ network mission is to be the number one guide to travel deals within each market in which it operates for its viewers and the best online referral option for its advertisers. In addition to, Cheapflights Ltd owns a number of travel websites, across different international markets. Its other principal sites are for USA users,, the global accommodation website and, the package holiday site.

Published on: 12:00AM on 24th May 2004