Performance based internet advertising company, Online Media Group (OMG) has appointed Dave Huggins as Tracking and Reporting Manager – a newly created role for its affiliate marketing business, OMG Network.

Dave Huggins, will be responsible for developing tailored tracking solutions for advertisers to help them better analyse and therefore maximise the performance of their campaigns. Dave joined OMG in 2004 and was previously a Product Manager in the company’s Operations Team.

OMG’s Managing Director, Oli Matthews, commented “One of the major benefits of affiliate marketing is the ability to track and analyse sales and this new role enables us to further refine our services in this area. Dave will work with advertisers to build and implement bespoke systems into campaigns at inception. Our improved tracking captures information vital to individual advertisers, improving the depth of reporting on the quality and value of sales. This will enable us to continually develop and refine campaigns for the optimum results. I am delighted to announce Dave’s appointment – his experience and practical approach will be a real asset to this role.”

The development of the new role is part of OMG’s continued drive to use industry leading technology and service initiatives to generate real value for clients through the company’s affiliate marketing network.

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For further information please contact:

Oli Matthews at Online Media Group on 01603 697779
Gordon or Liz at Maw Communications on 01603 505845
Notes to editors:
OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Norwich Union, Virgin, Marks & Spencer, RAC, CD Wow, Cancer Research UK,
H.Samuel and uSwitch.

OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.

Published on: 12:00AM on 9th July 2007