Petra joins from LBi, where she was Creative Services Manager. At Glass she will report to head of production Andrew Wood.

Petra brings a wealth of digital and creative agency experience to the Glass team, having also previously worked at Victoria Real, BBC Broadcast Ltd and Glue. At Victoria Real she was involved in the first Big Brother live streaming event, while at the BBC and LBi she worked on high-profile projects including the ITV channel re-brand and the PS3 'This is Living' site respectively.

At Glass Petra will be responsible for optimising efficiencies at the agency and implementing processes to manage continued growth of the studio.

Glass CEO Ben Hart says, "We are delighted to welcome Petra to the team. She is taking on a key new role at the agency, one that fulfils a number of requirements resulting from growth such as results measurement and the ability to scale teams and processes to meet client demand."

For further information, please contact:
Ben Hart
Tel: 0870 872 2400

Glass is a creatively-led digital communications agency, focused on connecting brands with people living in a connected world.

Through consumer insight, Glass creates ideas that effectively engage people across multiple platforms. Glass does this by designing, building and maintaining attractive and persuasive dialogue given an understanding of audience, business context and client objectives.

Glass delivers work that contributes directly to brand success working across all disciplines of digital media from websites, interactive advertising, email marketing, search, mobile solutions and interactive television. Glass works directly with brands, as well as alongside both media and creative agencies, creating a variety of design and digital marketing solutions and campaigns.

Glass is an independent agency, co-founded in 2003, by Ben Hart and Kevin Eade.

Clients include:
EMI, Disney, Lloyds TSB, the NHS, Royal British Legion, Hewlett Packard, Sony-BMG, SKY, Rainier PR, Telereal, Coca, Leaf, Porter Novelli, Birmingham International Airport, McCann Erickson, Citigate Albert Frank, Positiva, Iris, Diamond Trading Company, BSMC (Big Screen Multimedia Company), Tamblin, IconZest, YouthNet, Panasonic

Published on: 12:00AM on 9th July 2007