Amsterdam, 10 July 2007 – Nedstat announces the appointment of Fred Appelman as Chief Technology Officer (CTO). As member of the Management Board and Head of the IT department, Appelman will lead the technical team in developing and managing next generation’s analytics services. Appelman will report directly to Michael Kinsbergen, Nedstat’s CEO.

Appelman brings 20 years IT and management experience in e-commerce, online payment systems and business critical ASP solutions. From 2000 he worked at Internet payment company Bibit where he was appointed CTO in 2002. When Royal Bank of Scotland acquired Bibit in 2004 Appelman joined the management team of RBS Retailer Solutions that, in addition to Bibit, also consisted of Worldpay, Streamline, Streamline International and Hanco.

“Nedstat has built impressive web analytics software with industry-leading usability for every kind of user”, says Appelman. “Our new platform will support our next generation analytics services with virtually unlimited scalability and industry-leading performance. What I find particularly appealing is that all of Nedstat’s initiatives are really focussed on the user.”

Michael Kinsbergen, CEO: “With Fred joining our Management Board, Nedstat has taken another big step forward. His IT leadership experience will take our development and systems talent to new levels. We will continue to expand our organization and develop our products and services further to serve our customers in the best possible way.”

About Nedstat

Nedstat is European leader in website analytics.

The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customization is easy and services and support are personal and high quality.

Nedstat employs 140 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.
The client list includes several renowned and internationally operating organizations like ASICS Europe, Danone, Electrabel, Ernst & Young, KarstadtQuelle, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behaviour online.

Nedstat has received a number of awards, including having been placed on the Deloitte Technology Fast 500 EMEA for 6 consecutive years. Key accreditations by Europe’s leading independent web-standards organizations, such as ABC electronic and OJD, ensure that customers’ metrics are in full compliance with leading industry standards.

For more information, please contact: Nedstat B.V., Michael Kinsbergen, telephone +31 (0)20 519 54 00, e-mail

For more information about Nedstat, go to

Published on: 12:00AM on 10th July 2007