Charities websites still have room for improvement

The second annual Charities Website Benchmark Report reveals that there is still plenty of room for improvement.

Commissioned by e-Consultancy, online publisher of best practice internet marketing reports and how-to guides, the iConcertina ‘Charity Website Benchmarks 2007’ report evaluates the top 120 charity websites (by voluntary donations) in the following categories:

· Usability – is the site easy to use?
· Accessibility – can everyone access the site?
· Communication – can users communicate with the charity and each other?
· Transparency – is the charity open with its information?
· Responsiveness – does the site encourage and support giving, volunteering, fundraising, and corporate involvement?
· Housekeeping – does the site work in harmony with social networking sites?

This year we found:
· Charity websites are best at Usability.
· They do well in Responsiveness and Communication.
· Their scores are weak in Housekeeping and Transparency.
· Accessibility scores catastrophically, showing a general lack of consideration in this area.

Compared to 2006, overall, sites score less. We see:
· Improvement in Usability and Accessibility.
· Huge improvement in Communication, where scores more than double. This is due mainly to the increased use of various communication channels by the charities.
· A small decrease in the scores for Transparency and Responsiveness.
· A serious decline in the Housekeeping scores, due mainly to reduced homepage ranks and the introduction of the new criterion – social media.

Congratulations to the highest ranked site this year; Cancer Research UK’s site; It is the 2007 ‘winner’ in our benchmark study – last year it was fifth. The site noticeably improved its scores in Usability, Accessibility and Communication.

Subscribers of can down load the full report for free and non members can pay a one off fee. Charities can commission iConcertina to prepare a personalised reports for them and their peer groups specific results. Please contact Michelle Mace by email or phone +44 20 7269 7919 with your request.


For further information please contact:
Michaela Carmichael, Marketing Consultant, iConcertina Creative Ltd, (e:, t: +44 (0)20 7269 7914)
Chris Lake, Editor,, (e:, t: 020 76814052)

About iConcertina:
iConcertina Creative is a custom online solutions provider. We build bespoke solutions to meet our clients' specific needs by blending superior creative design, technical functionality and business process understanding.

About E-consultancy
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 36,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 20,000 users.

Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2007, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

Published on: 12:00AM on 11th July 2007