JUNE 2006 – Haysbridge (UK) Ltd, the music and movies of yesteryear mail order company known in the trade as Good Music, has completed an overhaul of its website to improve site usability, community orientation and site traffic.

The website, at http://www.goodmusic.co.uk, is designed and delivered as a fully bespoke e-commerce website by Pindar Screen Pages (http://www.pindar.com/ecommerce).

The re-launched website features many “best practice” online retailing techniques, such as:

• Improved navigation and search
• Redesigned checkout to improve site conversions and reduce basket drop-offs
• Datafeeds to Froogle and Affiliate Window for traffic generation

Good Music has included a weblog in its site (at http://www.goodmusic.co.uk/weblog), designed as a community networking vehicle for a broader audience with a taste for nostalgia and which appreciates the music and movie classics of yesteryear. Edited by Ed Shanaphy, Haysbridge (UK) Limited’s managing director under the character of Music Man, the blog contains news, personal views and commentary. The blog will also increase Good Music’s search engine rankings.

Haysbridge (UK) Ltd, established in 1992 with its Music & Memories catalogue, has doubled its internet revenue year on year in April and May. The company’s website now accounts for over 10% of all revenues and the goal of the board of directors is to increase this to 20% by year’s end.

Pindar Screen Pages, provides managed online retail services to over 70 clients. It designs, builds, hosts, operates and markets online retail websites. The company’s clients include a wide range of well known brands including Smythson, Corgi, Crew Clothing, Thorntons and White Stuff who are all enjoying sales expansion via the internet. Screen Pages is an NMA Top 100 agency and an ECMOD award winner. Screen Pages is part of Pindar Graphics, the multi-channel communications company.

Ed Shanaphy, Managing Director, Haysbridge (UK) Ltd
Tel: 020 7233 3000 Email: Ed@goodmusic.co.uk
Roger Willcocks, Managing Director, Pindar Screen Pages.
Tel: 01932 333 592 Email: roger@screenpages.com

Published on: 12:00AM on 7th June 2007