JUNE – Crave Maternity, the multi-channel retailer of maternity wear, has re-launched its online shop after a major re-branding exercise, adding new e-commerce capabilities. The website, at http://www.cravematernity.co.uk, is designed and delivered as a fully bespoke e-commerce website by Pindar Screen Pages (http://www.pindar.com/ecommerce).

Since going live with Pindar Screen Pages in early 2005 quarterly online sales have grown 455%. Year-on-year sales are up 62% for the first quarter 2007.

The re-launched website features new branding and a much improved emphasis on lifestyle imagery as well as many “best practice” online retailing techniques. These include:

• Improved navigation and search, for example shop by size, category & colour
• Use of AJAX on cross-sells to improve conversion
• “You’ll love” ideas, fashion dilemmas and style tips

“It’s really exciting to be working with Crave Maternity as it goes from strength to strength,” said Roger Willcocks, Pindar Screen Pages’ managing director. “Crave’s business has grown dramatically in all channels and we’re pleased to be a part of that story.”

“This re-launch was incredibly important to us,” said Kevin Wildman, Crave’s managing director. “We were impressed by the creativity and technical and marketing insight that went into planning the new site, as well as the professionalism with which it was delivered.”

Notes to editors

Screen Pages, provides managed online retail services to over 70 clients. It designs, builds, hosts, operates and markets online retail websites. The company’s clients include a wide range of well known brands including Smythson, Corgi, Crew Clothing, Thorntons and White Stuff who are all enjoying sales expansion via the internet. Screen Pages is an NMA Top 100 agency and an ECMOD award winner. Screen Pages is part of Pindar Graphics, the multi-channel communications company.

Roger Willcocks, Managing Director, Pindar Screen Pages.
Tel: 01932 333 592 Email: roger@screenpages.com

Published on: 12:00AM on 11th June 2007