Leading adserving management and tracking company, Mediaplex (part of ValueClick Europe) has launched the latest addition to the MOJO suite of products, in the form of a bid management technology - MOJO SEM.

The tool has been developed to expand on Mediaplex MOJO Adserver’s unique ability to track complex paid search campaigns with minimal setup requirements. MOJO SEM gives agencies and advertisers the ability and reporting tools to enable them to optimise and bid manage their search marketing spend more effectively than ever before.

Agencies and advertisers will be able to manage their keyword listings and the related bid prices in one convenient location, enabling them to make efficient use of their search budgets and respond quickly to market changes. MOJO SEM combined with the other products in the MOJO suite further enhances Mediaplex’s ability to track and report on display, email, natural and paid search on one common platform with a single dashboard reporting overview.

Donal Kane, European Product Manager, Mediaplex said, “Advertisers and agencies are always asking for or a single dashboard solution that can intelligently track and assess multiple channels. Our challenge is to assist them in comparing the effectiveness of the different online marketing channels on a like-for-like basis, and our new tool makes huge strides in doing so.”

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Contact Details
ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835
Email: lhancox@valueclick.com

About ValueClick:
ValueClick Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

+ vcmedia - online advertising network and ad sales for advertisers and publishers
+ Commission Junction - affiliate marketing
+ PriceRunner.co.uk – the UK’s most comprehensive and impartial price comparison website
+ Mediaplex - intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.
For more information, please visit www.valueclick.co.uk.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its Annual Report on Form 10-K filed on March 31, 2006 and an amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 11th June 2007