Party Pieces, the children’s party mail order business, has re-launched its online shop after a complete overhaul and re-design.

The new website, at, is designed and delivered as a fully bespoke e-commerce website by Pindar Screen Pages (

The re-launched website features

• Improved design and emphasis on lifestyle imagery
• Better product classification and navigation
• Content management of all site copy and images
• More use of merchandising and promotions
• Customer histories, repeat orders and birthday reminders
• Slicker basket and checkout process
• Testimonials

“We were selling nothing online before we appointed Pindar Screen Pages to build our first site in 2002,” said Mike Middleton, Party Pieces’ director. “Today we take many hundreds of orders a day over the Internet and the website is a vital part of our trading. When it came to rebuilding and upgrading our site in the Spring of this year we knew it would have to perform at this level from the minute it went live or we would be letting our customers down. We reviewed the major players in the e-commerce market place and decided to stay with Pindar Screen Pages believing them to offer excellent value and the right mix of technical, marketing and e-commerce expertise to help us continue to offer a top class online store for our customers.”

Notes to editors

Screen Pages, provides managed online retail services to over 70 clients. It designs, builds, hosts, operates and markets online retail websites. The company’s clients include a wide range of well known brands including Smythson, Corgi, Crew Clothing, Thorntons and White Stuff who are all enjoying sales expansion via the internet. Screen Pages is an NMA Top 100 agency and an ECMOD award winner. Screen Pages is part of Pindar Graphics, the multi-channel communications company.
Graphics, screenshots available upon request.

Roger Willcocks, Managing Director, Pindar Screen Pages.
Tel: 01932 333 592 Email:

Published on: 12:00AM on 12th June 2007