Winner - Best use of e-commerce in a retail environment

Rubicon Retail with Fresca & Merret for web home shopping

Rubicon Retail’s successful websites, Principles, Warehouse and The Shoe Studio, powered by Fresca Commerce and integrated with the Merret supply chain solution, have scooped the European Retail Solutions Awards for "Best use of e-commerce in a retail environment", the Oscars of our industry.

During 2006, Rubicon Retail implemented web-based home shopping channels on Fresca Commerce for its three brands Principles, Warehouse and The Shoe Studio with the aim of meeting high customer expectations and retaining brand loyalty.

The new transactional websites have been designed, built and hosted by Fresca to provide a complete home shopping experience. Sophisticated search and guided navigation are matched by enhanced product visualisation and a streamlined checkout process.

Shopper location recognition allows the correct pricing and delivery information to be displayed to the customer in different regions. High levels of integration at the back end have created an end-to-end solution which can deliver on customer’s expectations. For instance, a single stock pool at the back end is enhanced by the ability to reserve stock so that core lines are always available to web customers.

Ishan Patel - Strategic Development Director, Mosaic Fashions commented:
“Congratulations on winning the European Retail Solutions e-Commerce award with Rubicon and Merret. Please pass on a big thank you to all your team for their contribution to this success”.

Meg Lustman - Group Strategy & Development Director, Mosaic Fashions commented:
“Delighted to have received this excellent news. Thank you! And congratulations”!

About Rubicon
The Rubicon Retail Group ("Rubicon"), a retailer of clothing, footwear and accessories, owns Warehouse, Principles and Shoe Studio Group, now part of the Mosaic Fashions group.

Mosaic Fashions is the parent company of eight design-led fashion brands; Coast, Karen Millen, Oasis, Odille, Principles, Shoe Studio Group, Warehouse and Whistles.

About Merret
Launched in the marketplace in 2001 by Grantfort Computer Systems, Merret is a 'best of breed' supply-chain solution that offers retailers a fresh and innovative way of managing their retail operations.

The Merret solution provides a unique blend of a cost-effective packaged solution, combined with an environment that allows development flexibility, to provide a set of software and associated services that is perfect for today's retailers.

About Fresca
Fresca, a leading e-commerce supplier is passionate about delivering beautiful and successful e-commerce websites for top retailers. We are UK-based and have supplied multi-channel solutions for over six years. Our on-demand e-commerce platform, Fresca Commerce, powers some of the fastest-growing international web-stores including: Principles, Warehouse, Oasis, Jimmy Choo, The Shoe Studio, The Entertainer, Countrywide Farmers and Gadgetshop.
Our managed e-commerce service, branded Fresca Commerce, helps our clients significantly to boost their multi-channel sales, increase customer conversion and retention, reduce costs and improve ROI.

The Fresca Commerce Platform offers complete web-store flexibility. Multi-channel support is built-in, as are back-office systems for customer ordering, call-centre and fulfilment functionality. The platform is feature-rich and covers all key retail functions, including campaign and promotions management, catalogue management, trading analysis, and a highly developed content management system for “magazine-style” content. It integrates with leading web analytics and email campaigning software, and offers standards-based integration with merchant systems.

Fresca Commerce is a fully managed service, provided under a 99.9% availability Service Level Agreement. Pricing is straightforward; there are no upfront development costs - this is ‘Software-as-a-Service’ (SaaS) with the added dimension of professional services. Fresca will develop, integrate, host, manage and support your e-commerce website with hardware, software and infrastructure costs built into an affordable monthly service fee, and an optional website design fee.

To find out more contact: Gerry Partridge – Head of Marketing
Fresca Limited
2 Abbey Barn Business Centre
Abbey barn Lane
High Wycombe
Buckinghamshire HP10 9QQ
Tel: 01494 439700

Published on: 12:00AM on 13th June 2007