Luxury British fashion brand Jaeger has launched online footage designed to give website visitors a true taste of its iconic style.

The unique video, to be developed into downloadable vodcasts, features exclusive clips taken straight from Jaeger’s catwalk shows, including behind the scenes footage from its popular in-store events. Created by digital agency Design UK, the vodcasts are just one of a serious of planned value-added features of Jaeger’s new ecommerce website, increasing interactivity with the brand.

Jaeger Online is divided into three main zones: womenswear, menswear and accessories. The easy-to-navigate and spacious site has been designed to reflect Jaeger’s luxury store layouts and allows the brand to showcase its trademark stunning photography, featuring a combination of advertising campaign and runway images.

The online store has made a significant contribution to the extension of Jaeger’s customer reach. It boasts more than 600 styles from the Jaeger, Jaeger London and Jaeger Black collections that appeal to a broad range of customers. Consumers logging onto the Jaeger site: www.jaeger.co.uk can effortlessly browse the collections using the ‘Shop’, ‘Looks’ and ‘Magazine’ pages to seek out ‘must-have’ pieces for the season. Customers can also be kept up-to-date on Jaeger’s latest offers, promotions and events and register to receive regular style updates by email.

To develop a suitable site structure, Design UK has undertaken careful research into Jaeger’s customer buying behaviour by tracking the differing cognitive processes during stages of the buying process. It has also carried out usability and eyetracking studies to fine-tune page layouts.

The new website has been developed in LavaSuite, Design UK’s fully integrated online marketing platform. As well as ecommerce, LavaSuite includes easy-to-use content management and merchandising tools, email marketing and ready-to-use customer analytics from industry leader WebTrends. Using LavaSuite, Jaeger has the power and freedom to easily manage and control onsite promotions, customer communications and conduct highly targeted marketing campaigns.

Andy Farmer, Director Design UK says: "We are delighted to be working with such an iconic brand. It was important that the quality of Jaeger’s product and brand presentation were not compromised by the move to e-commerce. Utilising our experience in the fashion, luxury and retail market sectors we believe we have met this challenge. The site we’ve developed will allow Jaeger to grow its online presence over time and to successfully respond to different market conditions.”

Launched at the end of 2006, Jaeger Online trading has exceeded all expectation. Design UK has supported Jaeger during this period on a variety of strategic and tactical e-commerce marketing initiatives dedicated to the retention and acquisition of customers. In addition to search, email marketing and display advertising campaigns, other highly successful activities have included online advertorials and collaborations with popular shopping portals such as Stylefinder.com and Handbag.com

Belinda Earl, Jaeger CEO, comments: “Jaeger Online is a significant part of our expansion strategy to reach more customers and enable them to shop Jaeger at their convenience. The site reflects Jaeger’s contemporary re-positioning as a luxury British brand and we are delighted with the consumer response.”

ENDS

About Design UK and LavaSuite

Design UK is a distinct full service digital agency, driving online behaviour to create measurable value for clients, including Selfridges and Hackett. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

Developed by Design UK over 7 years LavaSuite is the world’s first cost-effective integrated online marketing suite – empowering marketers to maximise the potential of their websites without the need for technical resource. Incorporating content management & optimisation, intranet/extranet capabilities, email marketing, customer tracking, search engine optimisation & ecommerce facilities in a single package Lava is currently used by clients such as Diesel, Selfridges and Hackett, serving tens of thousands of concurrent users.

About Jaeger

Jaeger is a truly exceptional luxury British brand renowned for designing iconic, innovative and stylish womenswear, menswear and accessories. Formed in 1884, Jaeger is firmly established as a contemporary premium brand. Jaeger currently has 136 shops across the UK and Europe plus stores in Canada, Japan, Dubai, Taiwan, Chile and Korea and has recently announced major international expansion plans to double their overseas business within 2007/2008.

For further information contact:

Emma Piper, Marketing and PR Executive, Design UK
020 7292 2731
emma@designuk.com

Published on: 12:00AM on 14th June 2007