WAP demonstrates strong mobile take-up

Flirtomatic, the cross-platform flirting service, has completed trials of a range of value-added services (VAS), designed to stimulate revenues across its member network.

The four-week trial has demonstrated a particularly strong uptake from mobile users - two times greater than online. With an average of £5 per user being spent over the test period, VAS is now set to become a permanent feature across the Flirtomatic network.

Mark Curtis, CEO of Flirtomatic, explains, “The introduction of VAS has demonstrated a clear appetite for users to pay for additional features relevant to the Flirtomatic experience. The strong uptake on mobile highlights the sticky nature of the medium and its close fit with a service such as Flirtomatic.”

“VAS opens up an extremely powerful advertising medium to brands, with sponsorship of relevant gifts and features enabling intimate engagement with consumers as they communicate with each other. We are currently in discussions with a number of brands to develop tailored sponsorship opportunities.”

As part of the new service, members are now given the option to purchase credits to reveal who has rated their profile highly or bid to have their profile displayed on the opening screen. Members can also purchase virtual gifts, to give to 'friends' on the network, with Flirtomatic testing a range of gifts to-date - ranging from a virtual massage to champagne, chocolate or flowers.

Flirtomatic launched last year as the first cross-platform flirting network and has quickly built a 350,000 plus, registered user base The free service, enabling members to connect and meet by matching profiles, drives extremely high usage levels with an overall of 78m page views per month across both WAP and Web.

Notes to Editor

About Flirtomatic …
Launched in 2006, Flirtomatic has quickly developed flirting as a new entertainment category. Operating an uninterrupted service across the web and mobile, Flirtomatic enables users to flirt, meet new people and have fun online.

The addictive nature of the service generates phenomenally high levels of interaction, with usage levels of 78 million page views per month. Flirtomatic offers brands a range of marketing opportunities to tap into this and achieve invaluable levels of intimacy with their customer base.



Charley Hayes
immediate future Ltd

T: 0845 408 2031


Published on: 12:00AM on 15th June 2007