Pavilion, the Wilmslow based digital and integrated marketing agency, is further strengthening its senior management team with the appointment of Steve Nettlemill as Client Services Director.

One of the original founders of, Steve joins Pavilion from McCann Erickson Manchester where he held the post of Interactive Planning Director for over 3 years.

Steve’s primary focus will be to develop and oversee the implementation of innovative, creative and results focused strategies for Pavilion’s key accounts such as Siemens Enterprise Communications.

He will also manage the agency’s client services team and play a strategic role in new business development and the ongoing evolution of Pavilion’s offering.

This latest appointment is one of the first in a series as Pavilion ramps up to support impressive growth, and will help to further consolidate the importance the agency places on maintaining and fostering excellent client relationships.

On Steve’s appointment Deputy Managing Director, Liane Grimshaw says,

“Steve’s impressive track record in strategic thinking and delivering exceptional results for global brands will prove invaluable to the agency and clients alike. His understanding and experience of exploiting digital within the marketing mix was a perfect fit for us, and I am looking forward to seeing the positive impact I know he will have across the whole agency.”

Steve’s major motivation for moving to Pavilion was to work for an agency that takes a holistic approach to integrated marketing.

“What excites me is the way the team at Pavilion works seamlessly across online and offline channels and between creative and media disciplines. Campaigns are driven not by agency service function but by a client’s business requirements.

Going forward, this approach ensures we will continue to deliver the best work for our clients; however the shape and balance of communications channels develop.”

Steve started his career in marketing at US conglomerate Tyco in 1994, in product management roles across offshore oil, fire protection and healthcare sectors.

After joining BT in 1997, Steve helped to establish the Electronic Channels Marketing team after sending a proposal to the Chief Executive outlining how BT could take advantage of the web and other interactive channels to engage with customers. Within 12 months this team had grown from 4 to over 140 with Steve defining how BT’s online and offline channels should work together.

Steve moved to McCann Erickson in 2003 as the Interactive Planning Director where he provided invaluable insights to influence marketing strategies for clients in Financial Services, Travel, Retail, B2B services and Public Sector.

In March 2007 Steve was hailed as one of marketing’s ‘Rising Stars’ in Marketing Week magazine.

Sarah Probert-Hill, Marketing Manager, Pavilion
Tel: 01625 547947 E:

Published on: 12:00AM on 19th June 2007