Why it’s never been easier to put your property business online

In the age of eBay, Amazon and iTunes, buying and selling online is second nature to most of us. Yet some property companies are still failing to make the most of their businesses on the web. Luckily, solutions like Gnomen’s new Estate Suite make it easy for even the most technophobic property professionals to get up and running online.

So what is Gnomen Estate Suite? Essentially it’s three fantastic products in one – user-friendly property management software, a state-of-the-art website, and a content management system that puts you in complete control.

The Gnomen team has been around since 2001, after a group of web designers and online software developers recognised the need for a product like Estate Suite in the property sector. Working closely with property professionals, they began to develop a set of online software and web solutions tailored specifically to their needs.

And these solutions really will make your life easier. Let’s start with the property management software, Gnomen PMS. If you’ve never thought about using something like this, just take a look at some of the benefits:

Office management
No more mysteriously vanishing PostIt notes. All of your databases, schedules, call reminders, calendars, tasks and shared documents can be brought together.

Advanced sales tools help you track the entire process from viewing enquiries right through to completion. All fully customised to your company processes.

Manage every aspect of the lettings process including contacts, vendors, maintenance requests, payment schedules, arrears, history and account balances.

Generate graphical reports for sales and lettings, including income statement, negotiator report, payables and receivables and more.

It’s fully customisable, so you can make sure your system works exactly the way you want it. And because it’s all online, you can access your office at any time of day, from anywhere in the world (should you be that way inclined).

A state-of-the-art website in one week
Think you can get by with a little one-page website with a few nice pictures and a phone number? You might want to take a look at what some of the big players are up to online. Virtual tours, interactive searches, property alerts to mobile phones – today’s buyers and sellers expect a lot.

The Gnomen Estate Suite comes with everything you need to create your own website, complete with the very latest technology to help you stay competitive. You can choose from a series of great-looking templates or make use of Gnomen’s in-house design team if you’re after something more bespoke.

It’s fast too. In as little as one week, you can have a brand spanking new site that includes basic and advanced search capabilities, 360º virtual property tours, location maps, floor plans, photo galleries, instant mortgage calculation, valuation and contact request forms.

You can even build up a list of registered subscribers, able to view their own saved portfolio of properties and receive daily, weekly or monthly property alerts by text or email.

Keeping the content fresh
So once you’ve got your website, how do you keep it up to date? The importance of keeping your content fresh, relevant and accurate can’t be underestimated – which is where Gnomen’s content management system comes in.
Unlike a lot of products on the market, Gnomen Estate Suite includes a CMS system, enabling you to update your own content. In other words, once your site is up and running, you won’t need to call in a third party every time you want to make changes. You can do it yourself.
A simple web-based control panel allows you to create new pages or sections, upload images, add links or even set up discussion forums without needing any technical expertise. It’s no more complicated than using a package like Word, and you can assign different levels of access to your team – which means they can help keep your content updated without having free reign over the whole site.
Another incredibly useful feature is Gnomen’s set of integrated marketing tools. These will give you detailed reports on the effectiveness of your online campaigns, calculating conversion rates and revenue per click. You can even see how your site’s visitors behave online, so you can understand what they’re looking for and make sure you’re delivering it in the best way.
Affordable, accessible, customisable
Whether you’re a single-office operation or working on a much larger scale, you simply cannot afford to be left behind online. If you’re not making the most of the opportunities out there, it might be time to look at investing in a product like Estate Suite.

And what an investment it is – three sophisticated, idiot-proof products, tailor made for property businesses, packaged into one affordable bundle. Even if you are a little late, joining the dotcom revolution couldn’t be easier.

To find out more about Gnomen and Gnomen Estate Suite, visit www.gnomen.co.uk or call (+44) 0870 446 0303.

Published on: 12:00AM on 22nd June 2007