, an award-winning travel website that allows users to search and compare cheap flights, has become the latest client of Nordic eMarketing to take up IndexTools for its web analytics solution.

IndexTools uses a sophisticated, browser-based tracking system which identifies and tracks visitors through websites. As more and more marketing funding is spent online, it is becoming increasingly necessary for companies to know exactly who is visiting their websites and for how long.

Nordic eMarketing is a leading Internet marketing consulting company that employs IndexTools as part of its range of comprehensive online marketing solutions. IndexTools will supply dohop with accurate and insightful data, giving the company a complete breakdown on the strengths and weaknesses of their website design.

Nordic eMarketing’s holistic approach to Internet marketing also includes Search Engine Optimisation (SEO), link building, online brand protection, social networking, press release optimisation and distribution, PPC campaigns and eROI tracking through advanced web analytics.

Based in Reykjavik, Iceland, Dohop develops software solutions and marketing services for the travel industry as well as running one of the world’s leading flight planning websites at Their website has been recommended by travel editors of major media including, Times Online and holds the Travel Mole Web Awards 2006 for best travel technology.

Visit Nordic eMarketing’s website for more information on IndexTools software and other website optimisation solutions.

For further details on dohop and its travel industry software services, visit

Kristjan Mar Hauksson
Nordic eMarketing
Sidumula 15
108 Reykjavík
Tel: +354 540 9500

Published on: 12:00AM on 1st August 2007