Omniture to Personalize the Online Experience for Samsung USA’s Consumers

Leading Electronics Manufacturer Will Use Omniture Web Analytics to
Tailor Online Campaigns to Match Customer Interests

OREM, Utah – August 1, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Samsung USA—a global leader in semiconductor, telecommunication, digital media and digital convergence technologies—has selected Omniture to drive a personalized Web experience for online visitors. Using the Web analytics technology of Omniture SiteCatalyst®, Samsung will gain an in-depth understanding of customer trends and behaviors, enabling the company to ensure the products and content promoted on their Web site address consumers’ interests.

“Samsung has a vast product line and Omniture will allow us to understand consumer behavior associated with each product,” said Kris Narayanan, director of integrated marketing at Samsung USA. “We will be able to see consumers’ online behaviors holistically using one interface, enabling us to optimize our online marketing across campaigns and time — thus driving a relevant online experience for our customers and maximizing ROI for our company.”

Using SiteCatalyst, Samsung can identify and understand consumer preference patterns. Based on these patterns, the company can identify visitor segments and proactively provide products and features each customer segment is seeking. In addition, Samsung will be able to create more targeted online campaigns and have insight into what campaigns are resonating with their consumers.

One of the reasons Samsung selected Omniture was to consolidate all aspects of their online marketing by integrating multiple business applications—such as their CRM, ad serving and email marketing solutions—using Omniture Genesis. Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization Platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives.

“Successful businesses understand the importance of providing a personalized online experience in order to drive customer loyalty and increase ROI,“ said Gail Ennis, senior vice president of marketing at Omniture. “Omniture not only provides the information organizations need to achieve a customer-centric Web site, but also provides a platform that can integrate other business applications into one interface to optimize online marketing activities.”

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.


Published on: 12:00AM on 2nd August 2007