Leading marketing solutions provider ensures 100% resilience for its customers with new failover system

LONDON –6 August, 2007 – NetBenefit, one of the UK's most experienced managed hosting providers, has deployed a new failover architecture for marketing solutions provider, be the brand experience. The hosting platform has been upgraded to a resilient dual-site configuration to further support the delivery of be the brand experience’s Marketing Resource Management (MRM) solutions across the globe.

be the brand experience provides customised and off-the-shelf MRM technology that helps marketing professionals maintain a consistent and professional brand image. Hosting all of the data intensive files that would usually reside on a client’s servers, be the brand experience delivers instant and reliable access to thousands of graphical files around the world, across all time zones.

be the brand experience started working with NetBenefit in 2003 with just a simple hosting setup. As the business has evolved, the hosting solution has become increasingly more sophisticated to provide the degree of resilience required. Guy Hainsworth, Chief Technical Officer, be the brand experience, comments: “NetBenefit’s ability to provide dual-site resilience was the most compelling selling point for us. For be the brand experience it is our guarantee that customers will have access to content anywhere, anytime.”

Colin Bell, sales and marketing director, NetBenefit, concluded: “Major brands around the globe depend upon be the brand experience to provide continuous access to business critical applications. Our focus on dual-site resilience means that we can support be the brand experience's promise that their customers have 100% access to vitally important information in a secure environment whenever they need it. We were delighted to be involved with such an innovative service from the very beginning and look forward to the continuing evolution of the relationship.”
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For further information please contact Jonathan Bawden or Emily Drooglever, Portfolio Communications - 0207 240 6959 or netbenefit@portfoliocomms.com

Notes to Editors:

About be the brand experience
be the brand experience is a provider of customised, and off-the-shelf Marketing Resource Management solutions that help marketing professionals achieve more.
For further information about be the brand experience please contact Guy Hainsworth at be the brand on 0207 199 0360, guy@be-thebrand.com or visit www.be-thebrand.com

About NetBenefit
NetBenefit is part of London listed Group NBT plc (LSE: NBT.). Established in 1995, NetBenefit is an experienced provider of Managed Hosting services in the UK, with a range of services to suit every level of business.
Its world-class network infrastructure allows it to guarantee resilient, available and secure Managed Hosting for businesses that need a hosting provider they can depend upon.
Group NBT plc is a leading provider of domain name management and Internet-related services through the three trading brands, NetNames, NetBenefit and Easily.co.uk. Group NBT has over 200 employees and is based in London with offices in Copenhagen, New York, Nice, Frankfurt, Munich and Madrid.
For further information about NetBenefit or GroupNBT please visit www.netbenefit.com or www.groupnbt.com

Published on: 12:00AM on 6th August 2007