The British Academy of Film and Television Arts (BAFTA) has selected the OTHER media from a list of some 14 outstanding web agencies to redesign its website at www.bafta.org

BAFTA supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence. The organisation is best known for its high-profile awards, but the scope of the Academy’s work is much wider. Its new website will reveal the breadth of exciting events hosted by BAFTA year-round and open up its fascinating archive of winners and nominees going back to 1947.

Theresa Austin, project manager at the OTHER media, said: “BAFTA has a wealth of rich media, including interviews with some of the biggest names in the film, TV and video games world. These interactive elements are hidden in the current site. On the new website they will take centre stage, allowing the public, our industries and BAFTA members to engage on a much deeper level with the organisation.”

The new web design also seeks to strengthen the BAFTA brand online, conveying the excitement and glamour of the moving image. Usability will be central to the new site, with user testing ensuring that the browsing experience is enjoyable and rewarding.

Ruth Grenville, Head of Publishing at BAFTA, added: “the OTHER media was chosen as our web partner after an intense and inspiring selection process which included some of the UK’s best digital agencies. We liked the OTHER media’s blend of sage experience, innovative thinking and commercial focus. We look forward to working with them to raise our game online, by creating a website that actively engages with new audiences and embodies our celebration of excellence at all times.”

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For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com

Notes to editors:

•With eleven years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients - www.othermedia.com

•The British Academy of Film and Television Arts supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public. www.bafta.org

Published on: 12:00AM on 9th August 2007