Rightmove is ramping up its email marketing activity as the medium becomes a crucial part of its business.

The UK’s leading property website has selected email marketing company Pure (www.pure360.com) to help it reach almost a million users with monthly newsletters, and provide an ‘on behalf of’ email campaign facility to those in the property industry wanting to target specific sections of Rightmove’s user base.

Rightmove’s ‘on behalf of’ email campaigns are created and run for new home developers. A developer with apartments to sell can request a highly targeted profile of Rightmove users by price band, property and search area; for example people searching postcode SW1 for apartments between £300,000 and £400,000.

“Email campaigns have become a critical and valued part of what we do,” said Rob Wilson, Business Development Manager at Rightmove. “We were previously using a US-based email service provider, but with our increasing volume and activity, we discovered inconsistencies and errors in their delivery systems which meant we lost confidence in them. We selected Pure because its system is incredibly user-friendly – simple to use for non-technical people but with powerful advanced functionality to do complex tasks. Having been frustrated with transatlantic time differences and remote support, we wanted a system that was supported in the UK and a company we could develop personal relationships with.”

Wilson added that Pure’s comprehensive reporting functionality will play a key role in Rightmove’s growing use of e-marketing.

“Rightmove puts a huge emphasis on account management and reporting, and will make effective use of Pure’s expertise,” said Darren Fell, founder of Pure. “The company is a great win for us and is one of the top brands within our major accounts division.”

About Pure
Award-winning Pure (www.pure360.com) is one of the top email and SMS marketing companies in the UK, and the eleventh fastest growing new media company in the country**. Founded in 2001 by Darren Fell, Pure provides big brands and small companies with the technology, know-how and support to run effective email marketing campaigns that have a measurable, positive impact on business. Pure’s email platform, PureResponse, was created by marketers for marketers - the system is used in 40 countries by over 1,000 people. Pure counts innocent drinks, Rightmove, Lateral/Levi’s Europe, Truprint, EMAP and the FT among its stable of 600 clients. Brighton-based Pure also publishes the Email Marketing Manual (www.emailmarketingmanual.com); a best practice web site and newsletter featuring brand case studies and expert comment and analysis from high profile digital industry faces each month, including journalist and industry guru Mark Brownlow; author of Email Marketing Reports.

**GP Bullhound’s Media Momentum awards, March 2007.

About Rightmove.co.uk
Rightmove.co.uk is the UK’s number one property website, displaying details of homes for sale or rent in the UK and overseas to the largest online audience. It has around 80% of all properties for sale and at any time displays a stock of over 1,000,000 properties to buy or rent, worth around £170 billion. The Rightmove.co.uk site receives over 25 million visits every month and is regularly ranked in the Top Ten most viewed UK websites (source: Hitwise).

For further information please contact:
Claire Armitt
020 7754 5507
07985 297842
claire.armitt@no-flannel.com

Published on: 12:00AM on 10th August 2007