Icelandic bank selects web analytics to improve its online operations

LONDON – 14th August 2007, Landsbanki, a leading Icelandic financial institution, is rolling out web analytics across its network of external websites, which include offices and or subsidiaries in 15 countries in Continental Europe, North America and the UK. The bank is working with web analytics consultants, SCL Analytics, using Unica Corporation’s Affinium NetInsight web analytics software to help gain insight into its customers’ behaviour and to improve its online resources and banking services.

Landsbanki will also extend web analytics to its intranet to aid its internal communications and to ensure it is providing the right information to its 2,300 employees in the right format. Web analytics will initially help the bank to capture information on how its websites are being used and allow it to improve its online information and operations for the benefit of its customers.

“We are operating in a very competitive market as one of three major Icelandic banks,” said Snæbjörn Konrádsson, head of Web development at Landsbanki. “Incorporating web analytics into our corporate strategy will help us to increase web traffic, to improve transactions and to ensure we are reaching our customers and opening our doors to new ones around the world.”

The data provided by the web analytics software will also allow Landsbanki to better target its customers and potential customers with offers and incentives, both on and offline.

“We chose SCL Analytics and Unica for our web analytics project because it is easy to use and integrates well into our multiple data sources and business intelligence software,” added Konrádsson. Linking in customer data from our websites and in person transactions will allow us to better understand our customers and provide them with the offers, products and services they need whether they are banking with us online or in person.”

“Web analytics will help Landsbanki to easily respond to what its customers want by providing information on how they are interacting with the bank online,” said Alan Hall, managing director of SCL Analytics. “We are pleased to be working with them to cement their competitive position in the international banking community.”

About SCL Analytics
SCL Analytics ( provides software, consultancy and training for web analytics and is the sole distributor of Unica Affinium NetInsight software in the UK, Ireland and Scandinavia. The software analyses both online and offline data to provide marketers with a clearer picture of customer needs, buying patterns and behaviour.

About Landsbanki
Landsbanki is a growing European bank with total assets of ISK 2,597 billion (EUR 30.8 bn) at 30 June 2007 and a market capitalisation of ISK 440 billion (EUR 5.04 bn) at 8 August 2007. Headquartered in Reykjavik, Iceland, Landsbanki Islands hf. is traded on the OMX Nordic Exchange Iceland under the symbol (LAIS IR). Landsbanki is rated by Moody's (Aa3 / P-1 / C / Stable) and Fitch (A / F1 / B/C / Stable).

Since its establishment in 1886, Landsbanki has positioned itself as Iceland's primary provider of general and specialised financial services to individuals, corporate entities and institutions. The bank holds a market share of over 30% in all major business segments and has the country's most extensive branch network.

Focused on providing corporate and investment banking services to mid-cap corporates in Europe, the bank's unique product line includes access to both debt and equity markets; its research department is among the most comprehensive in Europe, including some 90 analysts covering close to 900 European stocks locally. Through its extensive distribution network in all major financial centres of Europe and North American representation in New York, Winnipeg and Halifax, Landsbanki has a strong platform to deliver targeted financial services based on local expertise.

Published on: 12:00AM on 14th August 2007