Reykjavik University in Iceland has become the latest client of Nordic eMarketing to start using the website analytics software IndexTools to monitor its site traffic.

Nordic eMarketing, one of the leading Internet marketing consultancies in Scandinavia, will combine the information gathered from IndexTools with data from other web analytics tools to evaluate Reykjavik University’s website design. IndexTools is market-leading, browser-based tracking software that identifies and tracks visitors at every stage through websites.

Alda Sigurdardottir, Marketing Manager at Reykjavik University, said, “IndexTools gives us a great insight how our visitors are using our website and what we can do to optimise their experience, this then helps us develop our online services in benefit of our students and teachers”

Reykjavik University, which aims to become fully bilingual in English and Icelandic in 2008, offers a number of under- and postgraduate degrees in disciplines such as engineering, business, law and public health. The MBA programme in English is particularly competitive and attracts top professors from European, American and Asian business schools. In this partnership with Nordic eMarketing, the university intends to bring its website in line with its high academic standards.

Nordic eMarketing, which is also based in Reykjavik, has over 10 years of experience in offering comprehensive Internet marketing solutions for companies and public organisations throughout Scandinavia and the UK. Their holistic approach to Internet marketing includes Search Engine Optimisation and Marketing (SEO/SEM), online brand protection, press release optimisation and distribution, PPC campaigns and ROI tracking through advanced web analytics.

More information about Nordic eMarketing and the technology available for website monitoring and optimisation can be found at

For further details on Reykjavik University in both English and Icelandic visit

Published on: 12:00AM on 14th August 2007