and select The Search Works as their UK Search Marketing Agency

16th August, 2007, London, UK: – The Search Works, the European leader in search marketing services for online advertisers, today announces it has been selected as the search marketing agency for independent price comparison website The Search Works will provide vertical expertise to boost key areas of the site including sister brand, which provides consumers with a real-time view of the best travel deals.

Alan Harding, Search Engine Marketing Manager at said: “The Search Works has retail, finance and travel expertise that is an invaluable extension of our in-house search marketing team. The company has already improved our campaign planning and forecasting for and continues to help boost our search marketing efficiency and ROI.” has been using The Search Works’ Bid Buddy search automation software since 2005, and is now extending its work with the agency to incorporate consulting and campaign management services. The Search Works was selected through a competitive pitch process and was chosen for its vertical experience with leading global brands.

Jessica Khazaei, Sales and Marketing Director at The Search Works says: “Our retail, finance and travel experience has given us insight into seasonal industry demands and the unique behavioural patterns of online consumers in these verticals. These are very competitive industries so we are working closely with to constantly refine campaigns and drive targeted traffic to the site.” is a trusted resource for consumers looking to secure the best deals in the marketplace for purchases such as personal finance, insurance, travel and utilities.
About The Search Works

Headquartered in London, England, The Search Works is the UK’s leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past 8 years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's highest-ranked search marketing company in The Sunday Times TechTrack Top 100.
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For further information, please contact:
Tom Pearson/Christine Wilkie
Firefly Communications
+44 (0)20 7386 1544

Notes to Editors:

About is a website where consumers can compare personal finance products, save money and apply online. The website has a multitude of different services including personal loans, credit cards, mortgages, current accounts, savings accounts, motor insurance, home insurance, travel insurance and stockbroking services.

Launched in December 1999, is owned by Financial Group Ltd which also wholly owns Mortgage 2000 Financial Group Ltd, consisting of Encore, a mortgage sourcing system for mortgage brokers and intermediaries; Mortgage 2000 Design & Packaging Ltd – a third party mortgage administration company; Mortgage 2000 (M2) Mortgage Club Ltd – a sales distribution arm for mortgage lenders to conduct business through.

Consumers using the site have access to details of:
Over 7,000 mortgages
Over 300 credit cards
Over 400 personal loans
Over 1,100 savings accounts, including 255 cash ISAs, 130 children’s accounts and 300 offshore accounts
Over 300 current accounts
Over 100 life insurance products, 100 critical illness policies, over 1230 private medical insurance policies
Over 1,200 travel insurance policies
Over 100 motor breakdown policies
Over 300 pet insurance policies
Over 3,000 energy tariffs
Over 100 share dealing accounts
Over 30 stakeholder pensions and annuities
Plus a free rate alert service which alerts subscribers by email of market-leading rates on most channels including mortgages, credit cards and personal loans

About is the leading travel price comparison website. It compares costs of flights, care hire, hotels, package holidays plus dynamic packaging by searching over 140 travel websites.

The site thrives on offering its users accurate real-time availability by ‘spidering’ information directly from the likes of ebookers, opodo and low cost charter and business airlines, ensuring users are presented the best possible price at all times. is part of the Financial Group Ltd.

Published on: 12:00AM on 16th August 2007