Totesport has announced this week that it is launching a viral game to promote betting on the forthcoming Euro 2004 Championships. Skive Creative has been commissioned to design and develop the interactive execution, following a successful campaign produced for totesport around the Cheltenham Festival.

“Beat the Wall” places the user as a generic England free-kick taker, and requires them to score six goals from increasingly difficult positions, each position representing a different match in the tournament. The game has been programmed in Shockwave and will make good use of 3D acceleration.

Riman Verma, Online Partnerships Manager for totesport says: "Viral marketing is a key component of totesport’s brand awareness and customer acquisition strategy. The Euro 2004 Championships provide the perfect opportunity for us to develop an exciting, compelling campaign whilst promoting our exciting range of Euro 2004 betting opportunities. After the success of the “Beat the Rush” execution around Cheltenham, we are pleased to be commissioning Skive again.”

The campaign is aimed at men and women aged 18-45 years, and will be placed on sites such as TTR2 and a network of other viral Blogs and portals, as well as being distributed to totesport’s database of online customers.

Skive’s Managing Director, Sean Singleton says: “Despite working with many sports brands over the past three years, Skive has never made a free-kick game before so we are very excited by this unique brief from totesport. We have tried to approach this differently and aim to produce the best game in what will doubtless be a very crowded market.

“Using 3D Shockwave will help make the game play more immersive and graphically impressive. We have high hopes for the execution and our ongoing relationship with totesport.”

The game will be accessible at on the 9th June.

Recent Skive campaigns include work for clients such as PlayStation 2, Weetabix, Sony Ericsson, EMAP, AXA, and Hasbro.

Editor’s notes

About Skive Creative
Skive Creative is one of the fastest growing digital agencies, with a strong reputation for developing engaging and effective interactive content. The company works with clients to assist them in connecting to consumers through engaging and innovative online content.

Other Skive Creative clients include Centrum, Hawaiian Tropic, Sport Telegraph, Wrigley’s, The Independent, Royal Bank of Scotland, Teletext, Hallmark and adidas.

About totesport
• To bet on line go to
• To open a totesport credit account call 0800 661 160 to open a debit account call 0800 221221
• Totesport have 458 shops across Britain
• For all the latest totesport prices see CH4 teletext 667/668 or Sky text 376

For any further information,

Katy Howell
immediate future
01932 706 810
07803 898511

Published on: 12:00AM on 28th May 2004