Multimap, Europe’s number one online mapping and location-based services provider, today announced the rollout of its Storefinder proximity search service for Principles, the leading women’s fashion brand for ‘thirty something’ women looking for great style, quality and value. The implementation of this service for Principles is by Fresca, the leading e-commerce solutions provider and website design agency specializing in on-demand e-commerce and managed hosting services. Customers can now easily find their nearest Principles shop in two simple steps. Multimap was selected on the basis of the accuracy and richness of its maps and their speed of delivery, and the worldwide reputation the company enjoys for smooth implementations and competitive pricing.

Beverley Imrie, Head of Marketing, Principles said, “With so many stores and stockists of Principles across the UK to cater for our ever-growing customer base, it was clear that we needed to equip our customers with the location information they needed to find and visit a nearby store. We have found that Multimap’s reputation for excellence in the implementation and maintenance of its services, and the quality of the maps delivered, is well-deserved. Feedback from our end-users about the usefulness of the service, and indeed from our outlets about the resultant increase in footfall, has been really positive to date. We are pleased to have selected Multimap as our mapping partner!

“In fact, we are pleased to say that Multimap and Fresca both played a considerable role in Mosaic Fashion’s recent win of the European Retail Solutions Awards for ‘Best use of e-commerce in a retail environment’ (applying to Mosaic Fashion’s highly successful websites - Principles, Warehouse and The Shoe Studio),” she continued.

To access an interactive map pinpointing the exact location of their nearest Principles store, visitors to select the ”store locator” link at the top of every page, enter their postcode or town and street, and hit “search”. Multimap delivers a list of the top 10 nearest Principles stores beneath the map delivered, along with full contact details, distance from location entered by the customer, and a link to a map showing its precise location, and further details including opening hours. Users can pan N,S,E,W and zoom in/out to adjust their view.

Nick Reeve of Multimap, stated, “We are pleased to have worked with Fresca to deliver our immensely useful Storefinder service to customers of Principles. By virtue of being at once easy-to-digest and quickly accessed, our maps increase the likelihood of an online customer proceeding to visit a store. This is what our 1,200-plus business customers across the globe have been telling us for over a decade, and we are pleased to welcome Principles on board to the great benefit of its customers too!”

Principles website:

About Fresca

Fresca is a specialist e-commerce service provider and have supplied multi-channel solutions for over six years. We are passionate about delivering stunning and successful e-commerce websites for top retailers. Our on-demand e-commerce service, branded Fresca Commerce, powers some of the fastest-growing international web-stores including: 20ltd, Principles, Warehouse, Oasis, Coast, The Shoe Studio, Jimmy Choo,, Harvey Nichols, Countrywide Farmers and Great Little Trading Co.

Fresca Commerce offers complete web-store flexibility. Multi-channel support is built-in, as are back-office systems for customer ordering, call centre and fulfilment functionality. The platform is feature rich and covers all key retail functions, including campaign and promotion management, catalogue management, trading analysis, a highly developed content management system for non-catalogue content; it integrates out-of-the box with leading web analytics and email campaigning software, with API’s for interfacing with merchant systems.

Provided under a 99.9% availability SLA as a fully managed service Fresca Commerce helps our clients increase their multi-channel sales, reduce costs and improve ROI. Pricing is straightforward; there are no upfront development costs - this is ‘Software-as-a-Service’ (SaaS). We host, manage and support e-commerce websites with hardware, software and infrastructure costs built into affordable monthly service fees.

Fresca website:

About Principles

Created in 1984 to provide sophisticated, stylish clothing for professional career women at affordable prices. Today Principles’ aim is to make sense of fashion for the ‘thirty-something’ woman by offering great product and excellent service. In October 2001, Principles was bought from Arcadia to form part of a new company: Rubicon Retail Ltd. This worked so well that early in 2005 Principles was again bought, this time by the Shoe Studio Group. In October 2006 Rubicon Retail Ltd merged with Mosaic Fashion (Oasis, Coast, Karen Millen & Whistles).Today Principles has 85 high street stores and over 230 concessions in leading department stores.

Principles’ aims to be the brand of choice by providing stylish solutions for ‘grown up’ women. Attention to detail, a flattering fit, the latest creative styles and fabric finishes are key to the brand. As a business, it’s all about people. All the company’s people are proud of the brand and continually try to find ways to make the business even better. And all Principles’ staff are passionate about creating the best possible fashion experience for its customers.

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website,, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. Also in 2006, the company featured in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in the Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.

To find out more contact: Gerry Partridge – Head of Marketing
Fresca Limited
2 Abbey Barn Business Centre
Abbey barn Lane
High Wycombe
Buckinghamshire HP10 9QQ
Tel: 01494 439700

Published on: 12:00AM on 12th July 2007