buy.at appoints two new Business Development Managers

• Andy Guest from Zanox and Micky Khanna from MIVA join leading network

buy.at, the UK’s largest independent affiliate marketing network, has recruited two Business Development Managers. Andy Guest, former Account Director at Zanox, and Micky Khanna, Group Head, Agency Sales at MIVA are joining the network with immediate effect. Both will report to Peter Mycock, Sales Director at buy.at, with responsibility to grow new and existing business from digital agencies and direct clients.

Micky Khanna spent three years at MIVA managing a team of nine with responsibility for key accounts including eBay as well as several leading digital agencies. Prior to that he was part of the launch team for the Daily Mail’s Londonjobs.co.uk, which went on to become one of the top five recruitment sites in the UK. He also launched the UK's first recruitment website for the hospitality industry, www.hcareers.co.uk in 2001, working with leading brands including Hilton Hotels, Thistle, Intercontinental and Sheraton.
Andy Guest brings nine years of sales experience in digital marketing. Most recently he worked at Zanox developing new business channels for the affiliate marketing network including a hybrid model combining CPA and CPM sales, and managed accounts including Amazon and Staples. Prior to that he worked at Kelkoo structuring CPC deals with leading digital agencies and spent two years at AdLink before that brokering inventory between networks and clients. He developed AdLink’s first search marketing product, drawing on his three years experience at Mirago and Overture, where he was responsible for developing new sectors including property. Guest began his career as a Sales Consultant for GoJobsite in 1998.
Commenting on the appointments, Kevin Cornils, CEO of buy.at explains, ‘The UK’s affiliate marketing industry grew by over 60 per cent last year.We are looking to increase the size of our business development team in order to bring our technical solutions to increasing numbers of advertisers and Agencies, and to continue providing education and expertise to the market. Both Micky Khanna and Andy Guest have a widespread industry network and bring sound expertise of working with the UK’s leading digital agencies. They are valuable additions to our team as we continue to grow our revenues through multiple channels.’
Micky Khanna, Business Development Manager at buy.at comments, ‘I was attracted to buy.at because of its professional management team and technical expertise. This role provides the opportunity to bring my experience of working in search marketing to a more dynamic channel of performance marketing with greater opportunity for growth.’
Andy Guest, Business Development Manager of buy.at adds, ‘buy.at has a reputation for ethical marketing and developing open relationships between affiliates and client advertisers. It is the leading affiliate marketing network and I aim to support the growth of new sectors such as automotive and property.’
The recruitment of Guest and Khanna follows a series of high-profile appointments at buy.at. Most recently, the former MD of OMG Network, Louise Green, joined as Client Services Director and Peter Mycock was recruited from Experian to be Sales Director. In the past few months the network has re-launched its management area to offer real-time campaign analytics for existing clients and affiliates and won significant new business including Dial-a-Phone and Match.com.

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About buy.at
Established in 2002, buy.at is the UK’s largest independent affiliate marketing network. buy.at drives online sales growth for 200 of the biggest brands across all sectors through its leading network of 6,000 good quality affiliates, supported by industry leading commercial and technical innovations. A pioneer of the open network, buy.at encourages merchants (advertisers) and affiliates (publishers) to communicate directly, to ensure the success of affiliate programmes. Clients include AA, Butlins, Carphone Warehouse, Capital One, Egg, John Lewis, M&S, Powergen, Sky, T-Mobile and Virgin.

buy.at has experienced 250% growth in turnover year-on-year since 2004. In March 2006, buy.at secured its future growth following a £7.3 million investment from Esprit Capital Partners. Bruce McLaren, renowned for leading Advertising.com as International CEO to a successful sale to AOL Time Warner, was appointed Chairman. Former match.com MD Kevin Cornils was recruited as CEO.

www.buy.at

For further information please contact:
Joanna Burton
PR and marketing
T: 020 7299 8380
E: Joanna.Burton@buy.at

Anna Barry
Marketing Executive
T: 0191 222 9720
E: Anna.Barry@buy.at

Published on: 12:00AM on 12th July 2007