LONDON, 16 July 2007 – Time Out Magazine has signed digital marketing agency Steak Media to handle the search engine optimisation for three of its primary UK sites: timeout.com/london; timeout.com/film; timeout.com/travel.

The project is part of a wider strategy to strengthen the already strong relationships with its existing online community and to attract new visitors to the sites. It is the first major UK search engine marketing activity for the online publishing group.

“The Steak Media team stands out due to their professionalism, knowledge and all importantly the results they deliver,” says Garry Durston, Commercial Marketing Director of Online, Time Out. “We are looking to deeply mine ‘the long tail’ of search, and for that we need an agency that has the level of experience and robust performance that Steak has demonstrated with other clients. We are also looking to enhance our brand awareness online in a number of sectors.”

Oliver Bishop, CEO of Steak Media, commented: “We’re delighted to have been signed by Time Out. Our approach will be not only to focus on the obvious, high volume generic keywords, but also to build up a solid base of traffic from long tail keywords to provide a good breadth of traffic to the site to meet Time Out’s corporate objectives. We believe this approach is vital for sustainable, successful SEO campaigns, alongside working with our clients as their partners, transferring knowledge so that everybody involved is focused on the success of the campaigns.”

About Time Out
Time Out London magazine has been the Londoner’s indispensable guide to the arts and entertainment for more than 38 years. The timeout.com/london website likewise provides authoritative, comprehensive and up-to-the minute information to help readers’ live London life to the full. Each category – Around Town, Art, Books, Classical, Clubs, Comedy, Dance, Film, Gay, Hotels, Kids, Music, Sport, Theatre, and Shopping – has a dedicated homepage where you can find full listings, previews, reviews and features. Allowing users to comment on events, reviews and features has successfully encouraged interactivity and created a strong Time Out online community.

The Film section of the website extends the unrivalled, critical and comprehensive coverage, offering more than 20,000 archive reviews as well as reviewing all the latest films every week.

For more information, visit www.timeout.com
.
About Steak Media
Steak Media is an expert digital marketing agency specialising in search engine marketing (SEM); digital media planning and buying; mobile marketing; and integration of marketing strategies. Launched in February 2005, it has been identified by New Media Age (NMA) as one of the Top 15 of the Top 100 Interactive Agencies 2006 and one of the Top 10 Search Agencies in the NMA Marketing Services Guide 2007. With over 50 years experience amongst them, the senior management team has a unique pedigree comprising expertise in both the digital media and SEM realms: The company founders were pioneers in paid search in Europe, having made their mark at Lycos Europe, one of the earliest search engines, and Espotting Media, one of the most successful dotcoms of recent years. Steak Media services a broad range of blue chip clients, focussing on the highly competitive Internet finance, travel and retail sectors.

For more information, visit www.steakmedia.co.uk.


Media Enquiries:

Time Out

Garry Durston, Commercial Marketing Director of Online
Tel- +44 (0) 207 813 6092
Mobile +44 (0) 7818 002520
garrydurston@timeout.com
www.timeout.com

Steak Media

Joy Remuzzi, Marketing Director – 0207 420 3532
joy.remuzzi@steakmedia.co.uk
www.steakmedia.co.uk

Published on: 12:00AM on 16th July 2007