***Aqueduct & The Telemarketing Company to help Site Confidence maintain position as UK market leader***
Site Confidence, the UK’s top web performance monitoring company, today announced the appointment of Aqueduct to provide creative support in all the company’s advertising, direct mail and promotional collateral. Leading marketing services agency Aqueduct will assist Site Confidence in generating sales leads through above the line activity.
In addition, The Telemarketing Company has been enlisted to compile a database of potential sales leads through research into the internet habits of over 3000 UK companies across a variety of sectors including retail, finance, health and education. The research will provide Site Confidence with valuable data on the attitudes and needs of UK businesses with regards to their online presence, as well as new business targets.
Bill Kirkwood, CEO of Site Confidence, commented: “The appointments of Aqueduct and The Telemarketing Company mark a significant period in the growth of our business. We are looking to follow up on our recent record sales year with a serious push into untapped markets and the additional marketing support will help us achieve this. Many companies are still not placing enough importance in their online presence and we hope to address this through educating the market about the importance of a reliable, well performing website.”
Site Confidence uses specialist software developed in-house that tests the reliability and performance of a website in exactly the same way a user would approach it. Site Confidence provides its customers with comprehensive data on all the key elements of their websites including speed of downloading pages, missing images, broken links etc.
The company doubled its revenue in the last financial year and secured major contract wins including companies such as Marks & Spencer, Virgin Radio, BMW and Yell to compliment its existing 300 blue-chip customer base of businesses such as John Lewis, Autotrader, First Choice, Norwich Union and Carphone Warehouse.
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Site Confidence enables companies to monitor the quality, reliability and dependability of their websites as experienced by their customers. Providing 24/7 performance and availability monitoring of websites including: downtime alerts, content diagnostics, log in checking, transaction failures and competitor benchmarking. Service deliver is automated without the need to install software.
For more information on Site Confidence or for a trial test of the service click on: www.siteconfidence.com or contact:
Hannah Bailey/Nick Clark
Nelson Bostock Communications
Tel: 020 7229 4400
Published on: 12:00AM on 28th May 2004