Cambridge, 17th July 2007:– The travel and tourism sector is one which can really benefit from excellent customer service and SmartAgent Rosie is doing a fantastic job helping visitors to find out about attractions, events, destinations and accommodation in England. Online customer service specialist, Synthetix, created virtual agent ‘Rosie’ for the official site for English tourism in September 2006.

As a result of Synthetix’s unique technology, visitors to have been asking Rosie questions using SmartAgent’s natural language interface allowing the user to have a conversation by typing in questions and receiving replies in plain English. Rosie has been answering questions such as ‘Where can I go cycling?’ or ‘What events are happening in October?’ or ‘Can you recommend a Bed & Breakfast in the Lake District?’.

John Balmond, Development Manager at enjoyEngland comments: “We’ve found SmartAgent to be an invaluable tool in making information a lot more accessible to the one million unique visitors who use the site every year. We have been able to optimise both the content and improve our online marketing through the use of SmartAgent. ”

Peter McKean, Managing Director of Synthetix said: "The travel and tourism sector is perfect for SmartAgent technology. SmartAgent has such a positive influence on the customer experience which in turn helps to bolster brand perception and increase sales. It is good to see the consumer insight, via the SmartAgent, improving the website experience and helping to optimise online marketing strategies for enjoyEngland”


Note To Editors

• Synthetix Ltd is a developer of cutting-edge, intelligent software technologies for on-line marketing, customer self-service and usability. Founded in 2001, Synthetix has unparalleled expertise in the field of 'Virtual Assistant' design and deployment.

• The company has become the marketing, customer service and web usability technology choice for blue-chip brands including the BBC, Vauxhall Motors, Berkeley Homes, Egg, Hitachi Europe, the Department for Education and Skills, Currys, CITB, AEG, Ford, BT, Masterfoods, Yorkshire Building Society, SkillsActive and even the legendary Harlem Globetrotters.

• Since its launch in 2003, Enjoy England has launched major campaigns for Waterside, Taste, Outdoor, Relax and City Culture as well as the annual Enjoy England Great Ideas publication and movie maps to inspire British visitors. It now operates in four near-European markets: France, Germany, Ireland and the Netherlands.

• An archive of media releases and more details about the work of Enjoy England can be found on the online press centre,

For further information, please contact: Adam Ashcroft, Telephone: 01223 393671, Mobile: 07808 129 300, E-mail:, Website:

Published on: 12:00AM on 17th July 2007