easyJet flies in The Search Works for online marketing campaign

18th July, London, UK – The Search Works, the European leader in search marketing services for online advertisers, today announces that it will provide easyJet, Europe’s leading low-fares airline and one of the UK’s leading online retailers, with a fully managed search engine optimisation (SEO) service. With The Search Works on board, easyJet plans to increase traffic to its European language websites through greater natural search delivery and, as a result, increased paid search efficiency.

For a business renowned for using the internet to reduce distribution costs and selling over 98% of its seats via its website, easyJet understands the importance of maximising presence online. The Search Works has been tasked with driving more targeted traffic to easyJet.com websites across Europe by optimising the company’s listing in natural search results, decreasing user drop-off rate through improved usability features on the website and increasing revenue generation via SEO.

Andrew Berks, easyJet’s Brand Communications Manager says, “We chose The Search Works because they comprehensively addressed challenges specific to our business. The team’s experience of running campaigns for other travel clients and competitive pricing were clear differentiating factors. Pricing in particular was extremely important to us as a low-fares airline.”

In addition, The Search Works will work closely with easyJet’s other external marketing agencies to share key learnings and to provide consultancy on user experience and website design.

About The Search Works

Headquartered in London, England, The Search Works is the UK’s leading privately-owned independent specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past 8 years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Lastminute, Eurostar, ASDA and The Carphone Warehouse

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's third fastest growing private technology company and highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

About easyJet

easyJet is Europe's leading low-fares airline, currently operating 137 aircraft on 300 routes between 79 airports in 22 countries. easyJet carried over 35 million passengers in the past 12 months.

easyJet flies to:

Aberdeen, Alicante, Almeria, Amsterdam, Asturias, Athens, Barcelona, Basel, Belfast, Berlin, Bilbao, Birmingham, Bordeaux, Bournemouth, Bremen, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cologne, Copenhagen, Casablanca, Dortmund, East Midlands, Edinburgh, Faro, Geneva, Glasgow, Grenoble, Hamburg, Ibiza, Inverness, Istanbul, Krakow, La Coruna, La Rochelle, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Lyon, Madrid, Mahon, Malaga, Marrakech, Marseille, Milan Linate, Milan Malpensa, Munich, Murcia, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Riga, Rijeka, Rimini, Rome, Split, Tallinn, Thessaloniki, Toulouse, Turin, Valencia, Venice, Vienna, Warsaw, Zurich.

Book online at www.easyJet.com

For further information, please contact:
Tom Pearson / Nichola Waller / Christine Wilkie
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 18th July 2007