Beautiful Pure – “the essence of a natural lifestyle” – has selected Moneyspyder to launch a fresh online approach to marketing luxury natural products.

Beautiful Pure is a Channel Islands company that offers luxury natural and organic skincare, hair care and bathroom products from an impressive selection of emerging brands including Abahna, Balm Balm, Circaroma, John Masters, Marius Fabre, Natural Magic and many others.

The new website showcases the latest thinking in online brand, functionality and design, delivering a world class online customer experience.

Specific site features include: sophisticated in-site search, use of one click colour light box technology for zoom and product display, improved usability via on-screen tools highlighting the product purchase journey and a one-page simplified check out process, removing purchase confusion and reducing check out abandonment.

Marc Winn – Co-Founder of Beautiful Pure said:
“We chose Moneyspyder as our integrated e-commerce business partner because of their commitment to continual month on month business improvement via data analytics, their speed of delivery of the project (8 weeks) and their use of agile development methodology, which resulted in clear demonstrable progress at each stage of the iterative project build. The end result exceeded my initial demands and expectations, with the first round of customer feedback having been excellent.”

James Aston – Managing Director of Moneyspyder commented:
“Launching this new lifestyle e-commerce site for Beautiful Pure is just the first phase in our growing partnership. By reviewing monthly web analytics data we will be able to adapt and change to customer trends and online competitors via the flexibility of the Moneyspyder platform. I know this influenced Beautiful Pure greatly when looking for an e-commerce partner, as well as our passion for month on month business improvement, driven by customer insights.”

Notes to editors:

About Beautiful Pure
Established in 2007, Beautiful Pure has been launched with the aim of providing an increasingly sophisticated consumer with a carefully selected range of natural products backed up with an outstanding customer experience. Beautiful Pure’s philosophy from the outset was to market beautiful products with impeccable natural credentials. As a Channel Islands based company Beautiful Pure is inspired by its local environment and seeks to portray this in both the products it sells and the lifestyle it promotes

For more information, please contact Marc Winn – Co-Founder
Email: Tel: 01481 266769

About Moneyspyder Ltd.
Moneyspyder develops and hosts state of the art e-commerce sites and continuously improves the customer experience using web analytics, online split testing and regular site enhancements. We think of our e-commerce delivery as a business partnership rather than simply a service.

To find out more contact: James Aston – Managing Director
Email:; Tel: 020 7843 9807

Published on: 12:00AM on 20th July 2007