Nordic eMarketing, a leading Nordic Internet marketing company, has helped a government-backed organisation launch a groundbreaking new Icelandic music website., has been set up for Iceland Music Export (IMX), a government-sponsored initiative which is working to bring together the different genres of Icelandic music under one roof. The website is a free and fully-comprehensive resource for anyone interested in any aspect of Icelandic music.

Nordic eMarketing, based in Reykjavik, with offices in Berlin and London, have been responsible for organising the layout and content management solution for the new website. IMX have also enrolled Nordic eMarketing to devise an online marketing strategy for the website launch in order to boost subscriptions to the site’s newsletter. includes a news page with all the latest information on Icelandic music around the world, an events section on music festivals in Iceland, a directory with information on Icelandic artists and bands, as well as pages dedicated to music videos and podcasts. Icelandic music aficionados can also subscribe to the site’s mailing list to receive quarterly news updates.

Nordic eMarketing is a fast-growing Icelandic company that has worked with a string of well-known international companies such as Icelandair, Fujitsu, Glitnir and Bradford and Bingley and has helped them market their events and products through the Internet.

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Published on: 12:00AM on 22nd July 2007