Expanding internet marketing specialist, Just Search, has given further notice of its intent by appointing the highly experienced Tony Meehan is its new head of paid search.

With fourteen years’ industry experience, Tony (42) boasts a long and enviable track record which has seen him focus primarily on delivering online marketing strategy and return on investment for his many notable clients, which over the years have included the likes of Carling, Eidos, Sony Music, Coral and JD Sports.

Arriving at Just Search after a two year stint as head of digital media with the BJL Advertising Group (BJL), Tony comes with a brief to establish the company as a leading player in the PPC market. He comments: “The Just Search name has been on everybody’s radar for some time now. However, as the company has grown, so has the need to establish itself not just as a leading search engine optimisation (SEO) specialist but also as a provider of innovative pay-per-click (PPC) solutions.

“My aim now is to use my experience as an innovator and someone with credible business development skills in order to help redefine this business by making it even more competitive and ultimately taking it to where everybody wants it to be.”

After beginning his career in 1993, Tony founded Hercules Communications the following year and immediately set about building a hugely successful business. As well as winning the BIMA Award for website of the year in 1996, he also introduced the internet to the FA Premier League in 1994, signing contracts with 17 of the 20 then clubs for their official sites before managing all aspects of their content and commercial strategy.

After four years of consistent growth, Hercules Communications was sold for £10m in 1998, after which Tony spent four years as managing director of new owners, Fast Search and Transfer (FAST), conceiving and driving new product development in the search sector.

Following a two year spell in a similar position with the Atlantis Innovations Group and another year as an independent online marketing consultant, Tony became head of digital media at BJL from where he now joins Just Search managing director, Paul Yates, in looking to drive the ambitious Cheshire company forward. Tony continues: “The potential for success here is simply phenomenal. The idea of working with a number of like-minded and ambitious professionals is extremely exciting and I am looking forward to playing my part as we continue to progress.”

Paul Yates is equally excited at the prospect of teaming up with one of the leading players in internet marketing, adding: “This appointment represents a great coup for Just Search and everyone here is delighted to have someone of Tony’s experience and know-how on board.

“Part of his challenge will be to attract bigger and more established clients to our business but we know from Tony’s standing in the industry that he can achieve anything he wants to and again, the fact that he chose to do that here speaks volumes for this company.”

In addition to attracting new clients to Just Search, Tony also aims to show existing clients just how effective any internet marketing campaign can be when an intelligent PPC campaign works alongside an effective SEO programme. He concludes: “There is a huge potential benefit in dovetailing strategy between PPC and SEO. My vision will see us demonstrate our success in delivering successful campaigns to our clients so that we can quickly establish Just Search as the leading name in web marketing.”

Away from the office, Tony has three children, supports Manchester City and is a keen musician, writing and recording his own guitar based material in the small studio he has at his Stockport home.

Issued by Croft PR on behalf of Just Search

Media contacts: Stuart White
Tel: 01663 750420 / 01625 577394
Mob: 07756 676766
Email: stuart.white@croftpr.co.uk
Website: www.justsearching.co.uk

Published on: 12:00AM on 24th July 2007