Momentum Worldwide has appointed WebtraffIQ as its preferred supplier of web analytics for its global clients, following an extensive review.

Companies in the review included Omniture, Webtrends, Webside Story/Visual Sciences and Google Web Analytics. Key criteria for choosing a Web Analytics vendor were:

1. An up to date ABCe audited data capture and analysis system
2. Bespoke KPI orientated technical implementation
3. Security
4. Legal responsibility
5. Consultancy for optimisation
6. Business Intelligence Integration

Mat Kiddie, Momentum’s Digital Director explained: “Momentum holds its customers’ data with very high regard, there is absolutely no way that we could allow a third party which did not have the right security, integrity or capability to make use of our customers’ sensitive information in any way.”

Marcos Richardson Director at WebtraffIQ commented: “We are of course delighted with this decision and have put in place dedicated resources to facilitate this Momentum account.” Marcos adds “Recently we have found that many of the Larger companies are disenchanted with free or low end Web Analytics Vendors and as such this is very good news for WebtraffIQ.”

When Momentum launches any websites or marketing initiatives, it will have the power to completely tailor the analysis around customer Key Performance Indicators (KPI’s) via the WebtraffIQ Application Programming Interface (API) system.


This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at


About WebtraffIQTM

WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.

WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a business’s activities.

WebtraffIQ'sTM clients include:

The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).

About Momentum:
Momentum Worldwide is the worlds largest and the single most geographically extensive global marketing agency specializing in sponsorship, promotion, event, entertainment and retail marketing. Momentum Worldwide leverages its worldwide network of 2,000+ employees at 81 offices in 61 countries to deliver world-class programs that move their clients’ business forward.

The Company is recognized as the best in the business – via award wins, by the media, in global business accounts, and through client surveys. Momentum Worldwide is part of the McCann Worldgroup, the world’s largest marketing communications network, housed within Interpublic Group [NYSE: IPG}.

Momentum UK’s clients include American Express, Bacardi, Boots, Buena Vista, Cereal Partners Worldwide, L’Oreal, Martini, Mini, Reebok, Royal Bank of Scotland, Sainsbury’s, and Unilever.

Momentum is part of the McCann Worldgroup, which is owned by the Interpublic Group.


The media spokesperson for WebtraffIQ is Marcos Richardson

Telephone: +44 (0) 207 379 3300


The media spokesperson for Momentum is Gary Berman


Telephone: +44 (0) 207 073 7121

Published on: 12:00AM on 24th July 2007