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Delta Air Lines Selects Omniture to Enhance the Online Experience for their Customers

Leading Airline Manages Marketing Campaigns to Continuously Optimize Their Online Effectiveness and Increase Customer Retention

OREM, Utah – July 24, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Delta Air Lines, America's fastest-growing international airline, has selected Omniture to enhance the online experience for their customers. Using Omniture SiteCatalyst® Web analytics, the leading airline will measure how customers interact with their Web site and evaluate visitor response to online marketing campaigns and promotions. With this insight into customer preferences and behaviors, Delta can continuously optimize their online effectiveness and increase customer retention.

“As the airline with the most worldwide destinations, Delta has conveniently made a large number of our services available to our customers online, including reservations, itineraries, ticketing, notifications, SkyMiles award travel, promotions and many others,” said Mark Krolick, managing director of marketing communications at Delta Air Lines. “We’ve selected Omniture to gain the real-time insight we need to understand how our Web site and online content is resonating with our customers, allowing us to make immediate adjustments to our site structure or online promotions in order to meet our customers’ needs.”

Delta chose Omniture as their Web analytics partner for SiteCatalyst’s reporting flexibility after an extensive evaluation of several Web analytics providers. With Omniture, the Delta team can evaluate and report on function-specific initiatives. For example, Delta can measure visitor response during peak travel seasons and create promotions based on customer activity. Delta can also determine the most effective site navigation to make sure customers easily find the information they seek, or monitor online bookings to ensure each step of the process is clear and hassle-free.

“Delta is a leader in a highly competitive market and we look forward to being a partner in their business success,” said Josh James, CEO and co-founder of Omniture. “We are confident that Omniture will provide the power and flexibility required for continued innovation across many parts of their business.”

About Delta Air Lines
Delta Air Lines offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 311 destinations in 52 countries. With more than 60 new international routes added in the last year, Delta is adding international flights at a faster rate than any other major U.S. airline and is a leader across the Atlantic with flights to 32 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 600 weekly flights to 58 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 462 worldwide destinations in 98 countries. Customers can check in for flights, print boarding passes and check flight status at

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Published on: 12:00AM on 25th July 2007