Red Cross partners with The Search Works

25th July, London, UK - The British Red Cross is today (25 July 2007) launching a six-month joint venture with search engine marketing agency The Search Works, the first time that the agency have partnered with a charity. The partnership aims to increase the number of British Red Cross website users and thereby new supporters who donate their time to volunteer or give essential lifesaving funds.
In collaboration with The Search Works, the British Red Cross is seeking to increase the number of user visits from organic search engine listings and ensure a growth in numbers of users in line with average Internet growth.
In addition, the partnership will help the British Red Cross increase the number of pages viewed by each visitor to the website, increase the unique page views of the online shop and the value of transactions, and provide a first aid e-learning course to 2,000 participants per year.
Search engine optimisation will also increase the visibility of some of the Red Cross’ lesser-known services such as ‘Care in the Home’ that helps people following a short stay in hospital and helps prevent unnecessary hospital admissions by providing extra support and care at home.
Dorothea Arndt, new media manager for the British Red Cross comments, “We partnered with The Search Works because we were attracted to their capable method of working, skilled personnel and expertise. Together we will help attract more web users to our site, raising the profile of our work so that we can encourage more supporters and ultimately raise more money for our vital work both in the UK and across the globe.”
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About British Red Cross
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.

About The Search Works

Headquartered in London, England, The Search Works is the UK’s leading privately-owned independent specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past 8 years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.
In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's third fastest growing private technology company and highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Tom Pearson / Nichola Waller / Christine Wilkie
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 25th July 2007