affiliates4u forges partnership with Incisive Media for this year’s a4uexpo Affiliate Marketing Conference & Exhibition

London, England, 26 July 07– affiliates4u and Incisive Media today announced their official partnership for the 2007 a4uexpo, which will see the inaugural Affiliate Marketing Conference & Exhibition become the UK’s first combined Search & Affiliate Marketing event. a4uexpo takes place on October 25 – 26 at ExCel London. See

The two day event is being co-ordinated by affiliates4u, founders of the a4uForum, the UK’s No.1 portal for Affiliate Marketing. a4uexpo is the UK’s first Affiliate Marketing specific event bringing together all those working in or around the sector in a professional environment. Delegates will be able to learn about, and debate, the key issues currently facing the channel, via the event’s structured and formal educational Conference programme as well as the Workshop sessions and Networking opportunities on both days. A carefully selected Exhibition and dedicated Awards ceremony are also included in the Delegate package.

Search Engine Strategies (SES) will feature on Day Two of the a4uexpo Conference Programme, and be co-ordinated by Kevin Ryan, Vice President of Global Content at Incisive Media. The SES programme will include seminars and panel discussions offering expert advice and information on how to grow business and improve ROI using the latest solutions in Search Engine Marketing. The sessions will be hosted by world leaders in Search Marketing. The full agenda will be announced shortly.

Matthew Wood, founder of affiliates4u, says: “The launch of the UK’s very own Affiliate Marketing event has already ignited lots of interest within the industry and I am therefore delighted that Incisive Media has decided to join a4uexpo and together we can now deliver a one-stop shop event for everyone who is involved, or thinking of becoming involved, in both the Search and Affiliate Marketing sectors.”

Kevin Ryan, vice president of global content at Incisive Media, says: "Historically, affiliates and search marketing have formed a symbiotic and tightly connected relationship. We are very excited to be participating in this event for this reason."


About affiliates4u is the organisation behind the widely respected a4uForum, the UK’s No.1 portal for Affiliate Marketing. The Forum, Blog and Community which currently has a membership of over 14,000 Affiliate Marketing professionals, has been a pivotal part of the sector for almost 10 years and provides a focal point for Affiliates to meet, share experience and do business together.

Via its a4uEvents brand, affiliates4u also co-ordinates a series of very successful Affiliate Marketing events around the Country each year.

Building on this highly regarded series of Networking events, a4uexpo will provide a more structured and formal educational Conference programme as well as a carefully selected Exhibition and dedicated Awards Ceremony.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

For media enquiries contact:
Julie York
Tel: +44 (0) 1208 851982/07774 207870

Debbie Kimpton
Reality PR
Tel: +44 (0) 20 8663 6111

Matt McGowan
Incisive Media plc
Tel: +1 212 925 6990

Published on: 12:00AM on 26th July 2007