Digital marketing agency KMP Associates has just completed an eight month project to re-brand and re-launch the official online presence of the Littlewoods Football Pools.

Littlewoods Football Pools is the world’s largest operator of football pools on the world’s largest sport, British football.

KMP, which employs 20 people in Stockport, was commissioned by Sportech plc, owners of the Littlewoods Football Pools business, to create a portal for its growing interests in web-based football gaming, bingo, poker and fixed-odds games.

Sportech plc provides a variety of betting and gaming opportunities, including the Football Pools, to over 700,000 customers through its wholly-owned Littlewoods Gaming business.

The launch of the portal – - was timed to coincide with the start of the new football season. The portal brings together six Littlewoods sub-sites - football, lotteries, instant win, bingo, poker and casino – into one central webpage.

Jon Keefe, managing director of KMP, said, “it’s a great contract to have won. Littlewoods and Sportech plc are industry leaders in the UK and the project reinforces KMP’s ability to deliver innovative, complex projects at the highest level.”

The overall project is a collaboration between KMP and Scientific Games and Orbis, who together provide the gaming management and customer relationship management systems for the portal.

Jon Sheehy, marketing director at Littlewoods Football Pools said, “the development of a new gaming portal is an important first stage in the repositioning of the iconic football pools business and our associated gaming products. KMP did a great job on the new portal. It was a smooth project and we shall work together as we continue to roll out a series of major technological upgrades over the next few months.”

KMP, which was established in 1991 by chairman Bill Daring and Jon Keefe, provides a full range of interactive marketing and technology services, including e-business strategy, website and intranet design, content management, web applications, web analytics, search engine optimisation and email marketing services. Its blue-chip client list includes Manchester Airport, Chester Zoo, British Gas, Stanley Leisure, Triton Showers and Kingfield Heath.

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For further information, please contact:
Jon Keefe
tel: 0870 8688900

Published on: 12:00AM on 4th September 2007