Digitas and Spannerworks have combined forces to create the new website www.Click2Quit.co.uk and deliver high visibility in search engines. Click2Quit is a unique stop smoking programme from GlaxoSmithKline’s smoking control brand, NiQuitin CQ.

The new web site, www.Click2Quit.co.uk, allows users to sign up to receive their own, individual-tailored plan, including personalised tips on how to handle tricky situations. Interactive features include a Quit Calendar, to help plan for the first few months of giving up, ‘Ask the Expert’ functionality, to find out more about smoking and quitting, and a downloadable ‘Bad Day Button’, to provide immediate support to quitters during the tough times.

Digitas worked on the entire creative treatment and launched the site in late 2003. Spannerworks, who are the main provider of Search Engine Marketing to GSK in the UK, partnered with Digitas to promote the site to the major UK search engines.

Arjo Ghosh, Managing Director of Spannerworks, said said “Working with Digitas is an excellent example of successful collaboration between creative and search marketing teams to deliver a highly integrated, long-term approach”.

Aviette Musin from GSK said "The Click 2 Quit site is completely unique, we are confident that the partnership between Spannerworks and Digitas will deliver the online presence it deserves".


Notes to Editors
Spannerworks enables businesses to attract new customers by increasing online visibility in Internet search engines. Since 1997, Spannerworks has established itself as one Europe's most innovative and dynamic search engine marketing agencies.

Spannerworks specialise in Bespoke optimisation solutions for blue chip clients like GlaxoSmithKline and Virgin, ensuring their websites have high visibility in major search engines including Google, MSN and Yahoo! One of the only SEO agencies anywhere to offer a 'no results, no fee' service to SMEs, they are responsible for in excess of 600,000 top search engine positions.

Based in Brighton, Spannerworks’ professional affiliations include membership of the Hub 100, Interactive Advertising Bureau’s Search Working Group, and Interactive Media in Retail Group.

Contact: Anna Packham ::Spannerworks :: 01273 329 777 ::


Published on: 12:00AM on 30th January 2004