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Local and community sites dominate AOP Awards shortlist

The shortlist for the UK Association of Online Publishers (AOP) 2007 annual awards reflects a growth in local and community-based products over the past 12 months, and showcases publishers’ success in interacting with online audiences.

Online products incorporating readers’ blogs such as Trinity Mirror’s Gazettelive.co.uk, News Group Digital’s MY Sun, and Telegraph Media Group’s My Telegraph were all shortlisted for multiple awards.

Telegraph Media Group gained the highest number of shortlisted entries overall, with 11, including four for My Telegraph, closely followed by Guardian News & Media’s nine shortlisted entries, the BBC’s eight, including three for BBC Good Food, Trinity Mirror’s six, including five for the Gazette team, CNET Networks UK’s five, and four for Sun Online.

Online business publishers were also well presented in the shortlist, with six shortlisted entries for Reed Business Information, five for Incisive Media, and four for CMP Information.

Brand Republic, Building Design, Personneltoday.com, XpertHR, WARC.com and ZDNet.co.uk will battle it out in the AOP Website 2007 – business category.

BBC News Business, gazettelive.co.uk, marieclaire.co.uk, New Scientist, runnersworld.co.uk, and telegraph.co.uk will compete for the coveted AOP award for Website 2007 – consumer.

The AOP online publishing awards 2007, now in their sixth year, are designed to celebrate and reward excellence in all aspects of digital publishing and are established as a showcase of the most innovative and high-quality online content in the UK. The awards will be presented at a celebratory dinner on 3 October at the London Hilton on Park Lane, following the annual AOP online publishing conference, themed Making it Happen.

Bill Murray, managing director of group digital strategy, Haymarket Media Group and representative on AOP board, comments: “this was an outstanding year in terms of both quantity and quality of entries. The extraordinary breadth of companies and sites putting forward strong entries made life really difficult for the judges. What is even more impressive is the demonstration of the real health and progress of UK online publishers’ businesses. Across the spectrum, these awards demonstrate innovation, imagination and commercial success that must rank at least alongside activity anywhere else in the world.”

The awards attracted a record number of entries in 2006: more than 320, up from around 230 last year. There are four new categories this year: podcast, online community, use of video and digital creativity.

To view the shortlist in full, visit:
http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1614.

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About AOP

The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.

Members include AN Digital, BBC, BSkyB, Channel 4, CMP Information, CNET Networks, Condé Nast Interactive, Dennis Interactive, The Economist Group, Emap, Financial Times, Future Publishing, GCap Media, Guardian Unlimited, Haymarket Publishing, Independent Digital, IPC Media, ITV Online, News International, Reed Business Information, Reuters, Telegraph Media Group, Trinity Mirror, VNU Business Publications and Which? In addition, PPAi (Periodical Publishers Association Interactive) retains a corporate seat on the AOP Board: representing the interests of magazine publishers online.

Together AOP members publish around 1,828 products (AOP Census 2006) and their websites have a combined audience of almost 20m users, or an active reach of 68 per cent of the entire internet population (source, Nielsen/NetRatings, Q4 2005).

AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.

For more information visit www.ukaop.org.uk/events
Contact: Ron Nussey, ron.nussey@ukaop.org.uk – 020 7400 7532

Published on: 12:00AM on 5th September 2007