Elvi, the retailer of contemporary clothes for the size 16 and up woman has launched its first ecommerce website, built by specialist web agency Digivate. Newly acquired in October 2006, Elvi has ambitious growth plans to develop by store roll out and multi-channel expansion.

"Elvi has huge potential as a multi-channel brand" says Oliver Spark, CEO, "and a first class transactional website is an essential part of the mix. It was easy to choose Digivate – they provide both proven ecommerce technology and powerful marketing skills."

Will Gotley, Managing Director at Digivate, comments, "the new Elvi site showcases several exciting new interactive features that will make online clothes shopping even easier and more fun. One of these features is 'shop by outfit' where shoppers will be able to buy all the components of an outfit on one page. Another is a simplified checkout which will minimise the clicks needed to purchase."

Notes for editors:

Elvi is an independent retailer specialising in inspirational clothes, expertly designed, for customers of size 16 and up. Newly acquired in October 2006, the company has 25 shops and 57 department store concessions. Turnover was £20 million in the year to July 2006.

Digivate was founded in 1998 by a team with extensive retail and mail order experience. The company has always been dedicated to providing an integrated service for multi-channel merchants - from site design to online promotion, via site management and strategic consultancy. Current clients include HSS Tool Hire, Paperchase, Barratt's Shoes and Sofa Workshop.

www.elvi.co.uk

www.digivate.com

For further information, please contact Lysander Meath Baker on 020 7845 9996 or email him on lysander.meathbaker@digivate.com

Published on: 12:00AM on 6th September 2007