23rd August 2007 - Rank Group PLC has selected dotMailer as its email marketing partner to support a new digital marketing strategy for its Mecca Bingo, Grosvenor Casinos and G Casino brands, which will focus on highly-targeted local and national email campaigns to support individual casino and bingo clubs. dotMailer’s easy-to-use email marketing system will enable over 130 casino and bingo club managers to create frequent and targeted dialogue with local customers, by segmenting customer data based on location and offer.

According to Alicia Snow, Direct Marketing Manager, Casinos at the Rank Group, dotMailer’s approach to client services played a key role in helping them win a competitive three-way tender process: “We wanted an email marketing partner that not only offered industry-leading software, but could also add value to our direct marketing activity. dotMailer’s client services team demonstrated fresh thinking and an innovative approach to help us steer our regional email marketing plans to success.“

“We also liked dotMailer’s strong analysis and reporting features, allowing us to feedback on campaign success in a simple format to local unit managers,” continued Andrew Steddy, Direct Marketing Manager for Mecca Bingo. “We have kicked off our campaign with an excellent on-site training session for Rank’s direct marketing teams which demonstrated the potential of the system. The dotMailer team has also provided email design consultancy to help us optimise our digital communication.”

With dotMailer’s comprehensive reporting facilities, available in easy-to-read graphical formats, local unit managers can measure deliverability, open and click-through rates for individual campaigns and use this data to inform future mailings.

Tink Taylor, Business Development Director at dotMailer concluded: “We will be helping Rank to continuously improve its customer insight and drive increasingly targeted campaigns by segmenting customer data. Email can be an incredibly refined marketing tool if response data is used to inform new campaigns and improve results.”

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Notes to Editors

About dotMailer
dotMailer is a UK-based, industry-leading provider of email marketing solutions, backed up by a dedicated client services team to help customers get the most from their investment in email marketing programmes. The dotMailer permission-based email marketing system allows users to create or edit high-impact HTML emails and manage all aspects of their email campaigns from the desktop via a secure web interface. dotMailer offers the industry’s most powerful campaign measurement tools, including conversion and ROI tracking. dotMailer is a division of Ellipsis Media, a web design and development company.

For media information, please contact:
Lorraine Jenkins or Kate Solomon
Wildfire PR
Tel: +44 20 8339 4420
Email: kates@wildfirepr.co.uk

Published on: 12:00AM on 10th September 2007