Channel Intelligence (CI) introduces TrueTag™, a new suite of tools designed to make it easier for marketers to implement, track and award sales credits, as well as accurately measure the performance of all their online advertising programs. TrueTag™ is the latest addition to the company’s SellCast™ Retailer Solutions product family.

One of the key services in the suite is TrueTag™ Sales Commissioner. Retailers typically run multiple online advertising programs at one time with the hope that they can increase traffic and sales for their site. Because of this, a high number of sales are susceptible to unintended double and triple counting across various campaigns. Determining which referral lead should be awarded the sale is solely the retailer’s responsibility which isn’t an easy task to undertake. TrueTag™ Sales Commissioner provides retailers with an unbiased tracking system designed to award sales based on the retailer’s pre-defined business rules.

“Most retailers are unaware just how often they are paying multiple partners for the same sale,” commented Mark Ebel, Channel Intelligence SVP and GM of SellCast™. “Our goal with TrueTag is to simplify this process for retailers which will ultimately help their bottom line.”

TrueTag™ has three services that can be used together or independently by retailers:

TrueTag™ Sales Commissioner provides retailers with detailed insight into their advertising programs to avoid the common issue of duplicate commission payouts. The program streamlines a retailer’s referral commission program by associating leads with the proper source and then delivering the resulting sales information to the appropriate partner.

TrueTag™ Pixel Manager lets retailers streamline the efforts required to begin new campaigns with automatic installation of tracking pixels, eliminating the need for IT involvement for each new promotion.

TrueTag™ Campaign Analyst (BETA) gives an accurate view of metrics for each campaign in one portal for easy tracking and comparison of effectiveness across different promotions and advertising outlets according to campaign, product category or SKU.
For more information on all the TrueTag™ services please visit

About Channel Intelligence
Powered by the patented CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers,, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (NASDAQ: ICGE), is based in Orlando, Fla., with offices in Europe.

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Joy Lee
(321) 559-2336

Published on: 12:00AM on 10th September 2007