Alliance Boots has appointed the user-centred design (UCD) consultancy Amberlight as their preferred agency for usability and UCD projects across multiple platforms. Amberlight will be working closely with the Alliance Boots team to help them focus their online presence on meeting user needs in a range of market sectors.

Jennifer James, Customer Experience Manager for Boots.com said of the appointment, ‘The bespoke service Amberlight are providing is tailored exactly to our requirements and will be invaluable in better understanding our customer expectations.”

Ian Collingwood, Managing Director at Amberlight said “Alliance Boots have created a world-renowned brand that is synonymous with excellent customer service. We are very excited at the prospect of helping them to create an online user experience that supports their recent growth and development. We are very proud that they chose Amberlight as their partner.”

Published on: 12:00AM on 13th September 2007