Taking place on the 30th and 31st October at Olympia, London, E Commerce Expo will host a strategic conference, which runs in parallel to the exhibition. Targeted at senior decision makers, the strategic conference program will feature keynote sessions from opinion leaders around the world as well as a series of workshops focused on key issues identified by the program research.

Confirmed speakers include experts such as:

Adri R. Kraa, Head of IKEA Shop Online!
The Business Benefits of Multi-Channel Strategies: Fact or Fiction?

Tony Stockil, CEO, Javelin Group
Where is Multi Channel Retail Going?

Tim Davis, Senior Vice President, Commercial Development & Information Technology, Hilton International
Balancing effective Global Growth With Driving Down the Costs of eCommerce

Carl-Olav Scheible, County Manager, PayPal (UK) Limited
New Online Payment Choices

In addition to the above subjects areas a wide variety of other topics will be covered in the workshops. These include:

• Maximising e commerce ROI from search, affiliates and comparison sites,
• Capitalising on user generated content and Web 2.0 to maximise ROI
• Online payments, security, chargeback and fraud management.

Justin Opie, Event Director, explains, “We are delighted that such high calibre companies such as Ikea, Hilton International, QVC, Mastercard and Yahoo will be speaking at the show. Speakers have been selected for their expertise in the topic area and moderators will be used to ensure each delegate gets the answers they are looking for.”

Opie concludes, “If organisations are to continue to make money from e-commerce and leverage growing consumer confidence, there needs to be a change in attitude. It is no longer a low cost revenue top-up; online sales are becoming a core component of overall revenue and overall operating costs. E Commerce Expo is there to help organisations create a far more integrated online channel that truly meets customer demands.”

Published on: 12:00AM on 14th September 2007