The partnership enables merchants to easily integrate with cost-per-action (CPA) sites such as Comparison Shopping Engines and Online MarketPlaces .

Boston, Massachusetts—September 14, 2007 -- OrderMotion, Inc. the market-leader of on-demand order and customer management services targeted to small and medium sized merchants who sell direct to consumers and Channel Intelligence (CI), a provider of web-initiated commerce solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications, today announced a partnership that will allow OrderMotion merchants to quickly and seamlessly integrate the two solutions to drive traffic and sales for their businesses.

The partnership includes a certified and pre-built integration between OrderMotion and Channel Intelligence, enabling OrderMotion merchants to more effectively sell their products on sites such as and SHOP.COM much faster than with one-off implementations. In turn, Channel Intelligence merchants can easily connect to OrderMotion for help with automating order and customer management across all sales channels.

“The partnership with Channel Intelligence strengthens our commitment to offer our merchant community easy access to best-in-class tools and services that will help them grow their business and compete on the same level as larger retailers,” said Donny Askin, CEO, OrderMotion, Inc. “This integration enables merchants the ability to reach a much larger audience through improved data quality and product placement and creates more opportunities to increase online sales.”

“With OrderMotion, our clients are able to select a leading on-demand service enabling them to better manage order and customer management functions,” said Lanny Tucker SVP, Sales and Marketing for Channel Intelligence, Inc. “Having one place to manage all Web sales, including those from third-party channels, as well as the ability to control the corresponding customer service needs from order to fulfillment is a true value-add. For OrderMotion clients, this partnership represents an efficient and highly scalable e-commerce solution previously unavailable for many small and medium retailers.”

With and SHOP.COM fully integrated, live and operational, OrderMotion and Channel Intelligence are now focusing on integrations to support other comparison shopping engines and online marketplaces including,, Google Checkout eBay and others.

About OrderMotion

OrderMotion is the market leader of on-demand order and customer management services targeted to small- to medium-sized merchants who sell direct to consumers. The OrderMotion solution enables merchants to easily process customer orders for multiple brands and includes everything from order management and fulfillment to customer service, campaign management and analytics. OrderMotion has supported the growth of over 1000 brands, including Zabar’s, Wolfgang Puck,, Warrior Custom Golf, Sundance Spas, Healthy Pets, NapaStyle and more. For more information about OrderMotion, please call +1 (877) 775-3900 or visit

About Channel Intelligence

Powered by the patented CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers,, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (NASDAQ: ICGE), is based in Orlando, FL with offices in Europe.


Published on: 12:00AM on 14th September 2007