London, UK - Sept 14th 2007 - w00t!media and Jollywise Media have produced a viral game – - to promote the comedy Run Fat Boy Run. The movie, which is directed by David Schwimmer and features Simon Pegg as the fitness-challenged hero, premieres this week prior to release nationwide on Friday Sep 7th.

Jollywise were appointed by Entertainment Film and Lime Communications to deliver a short interactive game with potential for high viral take up. w00t!media accessed the developers behind the cult animation site Weebl-Stuff to produce a highly addictive game that has already generated over 100,000 plays in the first 2 weeks.

Austen Kay, Director at w00t!media stated “Jollywise recognised our publishers and developers really know how to make addictive web content. Fatboy Frogger gained traction pretty quickly and has been picked up by key blogs, forums and news sites including Monkey Mag and the Times.

Jon Mason, Director at Jollywise stated “The film lends itself well to this kind of content. The tricky part is getting it out there to the right audience/sites, who’ll champion the game, w00t have a great network of champions”.

Notes to Editors:
The game can be played at

About w00t!media

w00t!media put advertisers at the heart of the web through their representation of “cult” websites. Their portfolio spans Entertainment, Urban Lifestyle, Viral and Gaming & Tech Communities. Publishers include Holy Moly, Weebls-Stuff, Kontraband, b3ta, Popbitch, Fat-Pie and Refresh.

About Jollywise

With a strong focus on entertainment and publishing, the team at Jollywise media have over 10 years experience delivering, planning and executing creative marketing campaigns in the digital and mobile sector. Our clients include, Buena Vista International, Entertainment Rights, LOVEFiLM and The Walt Disney Company.

Contact Info:

Austen Kay
w00t!media Ltd
Tel: +44 (020) 7 5802095

Jon Mason
Jolly Wise Media Ltd
Tel: +44 01273 648983

Published on: 12:00AM on 17th September 2007