London, UK – CIM Forum (www.cimforum.org), the international business and technology consortium focused exclusively on better managing online customer service, today announces its inaugural event in the UK, to mark the launch of the CIM Forum Europe. Taking place on 3rd October 2007, “Setting the Course for an Exceptional Customer Experience” will bring together companies with visionary online service and support operations, such as Nationwide, Promethean and Easily.co.uk, to share best practice in customer care and support.

The launch event will open with a keynote presentation from Professor William H. Dutton of the Oxford Internet Survey (OxIS), one of the UK’s leading experts on the internet’s impact on everyday life in Britain. Professor William H. Dutton will present the results of the OxIS 2007 report into the changing landscape of internet access, use and attitudes in Britain.

A panel session, with participants from Nationwide, Easily.co.uk and Promethean, will then explore the current issues, challenges and approaches to customer service and discuss how companies can achieve best practice.

“In today’s highly commoditised business markets, customer satisfaction has become the single most influential factor driving the acquisition and retention of customers,” said Sean O’Connell, Director of European Marketing for Talisma, sponsor of the CIM Forum. “As consumers move online and become increasingly sophisticated, delivering an exceptional service will be the only way for companies to differentiate themselves. The launch of the CIM Forum in Europe will provide a valuable platform for businesses to share insight and knowledge.”

The expansion of the CIM Forum into Europe follows the successful launch of the consortium in North America, in July 2006, by founding members Epson, IBM, Microsoft, Outsell, Pitney Bowes and Sprint.

The launch event for CIM Forum Europe, hosted in partnership with MyCustomer.com, will take place from 5.30pm to 7pm at the Soho Hotel, London W1. For more information, please contact Julia Brandt on 01753 834571 or visit http://www.cimforum.org/misc.aspx?id=174 to register for the event.

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About CIM Forum
Combining extensive Customer Interaction Management (CIM) experience with knowledge and insight gleaned from millions of customer interaction sessions, The CIM Forum explores thought leading topics, proven best practices, technical infrastructure and key performance indicators associated with creating consistently positive customer experiences.

The CIM Forum is comprised of industry-leading business and technology organisations, including its founding members AOL, Dell, Microsoft, Epson, Pitney Bowes, eBay, Outsell and Sprint. It is sponsored by Talisma Corporation (www.talisma.com), a leading provider of integrated, multi-channel CIM solutions. The CIM Forum will continue to grow by adding associate members with valuable industry experience and knowledge. Future members are invited to participate in discussion groups; engage in forums, conferences and seminars; and work directly with industry technical editors and analysts.

About Talisma
Talisma is the leading Customer Interaction Management (CIM) software solution provider enabling organisations globally to deliver an exceptional online customer experience while dramatically increasing their efficiency and effectiveness. Talisma's customers include Aviva, British Army, Carphone Warehouse, Canon, ChevronTexaco, Citibank, Dacorum Borough Council, Daimler-Chrysler, Dell, DHL, E.on, EPSON, Ericsson, Intuit, John Lewis, Microsoft, P&O Ferries, Pitney Bowes, Siemens, Sony, NHS University Hospital of Leicester and Xchanging. Talisma is headquartered in Bellevue, Washington and has offices located across Asia-Pacific, Europe and North America. For more information, visit www.talisma.com .

Published on: 12:00AM on 18th September 2007