Bhoumi (meaning- ‘changing woman to nurturing mother’) the new maternity fashion brand , has launched its first online shop featuring a stylish capsule collection with a website designed and built by Pindar Screen Pages (, the e-commerce specialist.

Bhoumi ( designs and sells stylish and sophisticated maternity clothing that are actually wearable and comfortable. Popular product ranges include immaculately cut jeans and trousers, tops and dresses in soft supple jersey, knitwear, nightwear – as well as a selection of supportive lingerie, babywear, bodycare and accessories. The emphasis is on design, quality, comfort and effortless style.

Bhoumi was founded by Angela Beaumont, a clothing industry professional with experience gained at John Lewis , Debenhams and House of Fraser. The business is targeting a market which on the one hand is challenged with chilling abstract fashion orientated clothing and at the same time aspirations to quality design and ‘sex appeal’. To this mix Bhoumi aims to satisfy the needs of a discerning cosmopolitan audience with aspirational effortless products.

The new website, at, has been designed and delivered as a fully bespoke e-commerce website by Pindar Screen Pages (
Overall, the new website is designed to appeal to a cosmopolitan, informed female audience:

• Clear, well-taken photography
• Hype-free, everyday copy
• Simple, easy-to-follow navigation with minimal clutter
• Discreet recommendations and cross-sells
• Integration with call-centre sales order processing and inventory management

“We wanted a site that reflects our brand: style without the nonsense. Many maternity sites are fussy, in-your-face and over elaborate. Our customers are busy women, living and working in the real world,” said Angela Beaumont, Bhoumi’s founder. “Unlike many technology-oriented website companies. Pindar’s team understood our brand, customers and approach to doing business.”

Notes to editors

Pindar Screen Pages, provides managed e-commerce services to over 70 clients in retail, mail order and catalogue sector. It designs, builds, hosts, operates and markets online retail websites. The company’s clients include a wide range of well known brands including Smythson, Corgi, Crew Clothing, Thorntons, White Stuff and Floris who are all enjoying sales expansion via the internet. Screen Pages is an NMA Top 100 agency and an ECMOD award winner. Pindar Screen Pages is part of Pindar Graphics, the multi-channel communications company.
Graphics, screenshots available upon request.

Roger Willcocks, Managing Director, Pindar Screen Pages.
T: 01932 333 592

Published on: 12:00AM on 18th September 2007