Adprecision have launched Adfly, their new SEO toolset with Jet2holidays.com. Adfly creates html pages directly from product feeds enabling retail websites to expose all their inventory in a better way to consumers and search engines.

All Ad Flypages feature special Adzoom intuitive navigation links and a free-text natural language search box that allows users and search engines to easily find the products of their choice. Adfly is especially powerful at capturing the valuable long tail of search – the millions of longer, more specific searches for products.

Mandy Round, General Manager of Jet2holidays.com said of the service; “The Adfly system is an effective way to improve our Natural Search rankings and give our customers an intuitive free-text searching mechanism for Jet2holidays.com. We’ve seen a huge uplift in the volume of qualified organic search traffic coming to our site and an increase in bookings since we started working with Adprecision.”

“This is not ordinary SEO. It’s an excellent tool for websites that have ‘locked-up’ inventory systems which are difficult to browse and search” says Alasdair Cross, Adprecision’s Commercial Director, “Adfly comes complete with intuitive Adzoom navigation and a free-text search allowing both consumers and search engines to navigate for offers. It’s excellent for long-tail searches and contains taxonomies for different vertical markets including travel, property, motoring, electronics and retail.”

Adfly technology is suitable for Retailers, Travel companies, Recruitment Agencies, Estate Agents, indeed any site that has a database of products that they would like to expose to search engines and consumers.

The Adfly service perfectly compliments their existing Adwire toolset for PPC search campaigns and is available through Digital Marketing Agencies or direct from Adprecision.

About Adprecision
Adprecision is a Search Technology company based in Manchester, UK and supplies solutions to retailers, media owners and advertising agencies. Adwire is their paid search toolset that allows advertisers to automatically feed their product information directly into Google Pay-per-click ads. Adfly is an SEO toolset for Agencies and clients that creates large numbers of optimised landing pages suitable for improved organic search performance (SEO). AdTarget, their vertical market white label pay-for-placement Search Engine for Publishers, gives control of the sales process back to publishers allowing them the opportunity to run their own search and contextual advertising for both large and small advertisers. Adprecision works with over 160 advertisers, agencies and publishers including The Daily Telegraph, IPC Media Daily Express, Daily Star, Nexus Media, Thomas Cook, Cosmos Holidays, Travelsphere, Airline Network, Barratt Homes, Seatwave, Jet2holidays and more.

Information: alasdair.cross@adprecision.net Tel: +44 (0)161 209 3833

Published on: 12:00AM on 19th September 2007