The Daily Mirror has launched a new website for the prestigious Pride of Britain awards. The website went live on Monday in conjunction with a major marketing campaign for the Awards in 1,000 Tesco outlets and on GMTV, ITV and in the Mirror.

It is the biggest TV awards show of its kind in the UK - honouring the nation's greatest unsung heroes.

The redesign of www.prideofbritain.com will make it even easier for those who know someone who has made a real contribution to life in Britain to make a nomination online.

The new look site includes video footage of previous awards ceremonies, a winners hall of fame, a facility to nominate people online and the chance for members of the public to win tickets for the award ceremony.

Now in its ninth year the ceremony - where names from show business, sport, music, royalty and politics join together to honour the nation’s amazing real life heroes - will be bigger and better than ever.

Adam Shallcross, Managing Director of The CogWorks said: "The website has been developed to help the awards ramp up its online activities.

"We are proud to have been allowed to develop the site for such an acclaimed and worthy cause."

The site has been completely overhauled and over time other exciting elements will be added, allowing Pride of Britain to interact more with the user in exciting new ways using the latest web technology.

Since it started in 1999, the Mirror's Pride of Britain Awards has become one of the highest rated awards shows on national TV. Last year, the show peaked at almost seven million viewers on the ITV1 network - higher than the Brits, Baftas and Oscars.

Among the hundreds of stars who have taken part - and whose pictures are in the newly revamped gallery on the website - are Prince Charles, Prime Minister Gordon Brown, Paul McCartney, Helen Mirren, Robbie Williams, Michael Caine and Jamie Oliver.

Now national enthusiasm for the awards scheme can find another outlet with the interactive website The CogWorks has developed at www.prideofbritain.com.

Ends.

For Further information please contact:

Adam Shallcross
The CogWorks Ltd
Tel: 077 7979 8787
Email: ashallcross@thecogworks.co.uk

Tim Saunders
The CogWorks Ltd
Tel: 0871 288 4850
Email: tsaunders@thecogworks.co.uk

Published on: 12:00AM on 20th August 2007